[VIDEO]: Do you make this common mistake when it comes to marketing your salon or spa?

Back in the late seventies, there was a band called Woolley and the Camera Club. No, I don’t remember them either. I doubt anybody remembers them, ‘cept their mothers. But they recorded a one-hit-wonder that gained a cult-following, “Video Killed the Radio Star”. Apart from a catchy tune, everything about the title and the chorus…

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News Release: ‘Rude Clients Cost Australian Salons $250million in Lost Sales’

New Survey Reveals the Shocking Cost of ‘No-Shows’ Hair & Beauty salons are losing hundreds of millions of dollars a year because of no-shows, and the lack of deposit-taking policies for fear of upsetting clients. In a new survey conducted by Worldwide Salon Marketing, the vast majority of 130 salon owners questioned revealed they had…

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Salon Marketing: How to sell $3,000 worth of Gift Vouchers in Two Hours [VIDEO]

Most business owners simply leave everything too LATE to capitalize on marketing opportunities in the hair & beauty business. And you don’t have to be a genius to identify many of these opportunities, they’re scheduled in the calendar years in advance. For example, Mothers Day. (In most of the world, the second Sunday in May)…

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Want a THRIVING beauty business? Amy Mitchell tells how she started as a one-man band – and grew a nationally-branded day spa business

The three ‘MUST HAVES’ to build a strong beauty business Five years ago, Amy Mitchell was a struggling massage therapist with a new-born baby. Working 6 days a week just to pay the bills, she knew she’d run herself ragged if she didn’t take decisive action. Amy joined Worldwide Salon Marketing, and immediately began implementing…

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NZ Salon Owner, Margaret Walsh shares her successes [VIDEO]

Its fair to say that many people, especially in the beauty industry, will have either heard of, or know, Margaret Walsh. She’s the kind of salon owner with a very successful business that many of us aspire to and wish our salon could be ‘just like Marg’s. She’ll probably kill me for saying this, but…

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Your prospective salon customers are looking on their mobile phones RIGHT NOW for a salon near yours – can they find YOU?

If you’re anything like me, the tiny details behind how technology works probably send you into a coma too. BUT…I have to face facts, and the facts are that local businesses – like salons and spas – which fail to embrace what their customers and prospects are now doing with technology are doomed to fail.…

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Is your salon being LEFT BEHIND? Here’s how to get more clients online…FAST.

Want a FREE listing for your salon on the world’s most downloaded salon app? Check it out here. Next time you have a client in your reception area, sitting in your chair or lying on a treatment bed, take a minute or two to check ’em out. Because I can pretty much bet my own…

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Worldwide Salon Marketing donates $100,000 to kick off million dollar campaign for women’s cancer support community Look Good Feel Better

Women battling cancer – and the debilitating side-effects of chemotherapy – are to get a morale boost with the announcement today of a million dollar fund raising campaign led by Worldwide Salon Marketing. WSM CEO and founder Greg Milner has kicked off the campaign with a personal $100,000 donation to the global support community Look…

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Suzy Poole of Body Divine in Kerikeri NZ Creates Her Own Economy!

If you have ever thought that marketing won’t work for your salon because you are in a small town then you should watch this video. In this short clip, Suzy Poole owner of Body Divine in Kerikeri shares how she has taken her salon from a pretty dire state of affairs to a busy, profitable…

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How this NZ Salon Tripled Sales

Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks…

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