Hidden Gems of The Members-Only Website!

STOP PRESS: We’ve just opened the NEW Salon Advertising Templates Webstore here! If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is.  Many members tell me how they often spend hours browsing around all the different…

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Build the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!

Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for…

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Can a salon or spa really prosper in a near-bankrupt economy – like Ireland?

If you’re all too ready to blame  ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either 1) make you want to punch someone, or 2) inspire you and light a beacon of hope. Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, Italy and…

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NZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!

Every salon owner loves the thought of getting more new clients through their business.  It means an increase in turnover, profit, more product sales and so on.  But what it also means for a lot of salon owners is more time ‘on the tools’.  And that’s scary when you are already working 50 hours a…

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Day Spa Business Plan: How Jane Generated A Ton Of Referrals

Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. As Jane…

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Salon Marketing Strategy – How Cathy Davys created her salon’s best January/February ever!

New templates for Inner Circle Member salons – see below. The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake. But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in…

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Salon Marketing Tools: Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….

Listen in to this audio interview… There IS a phenomenon among certain types of entrepreneurial salon owners. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible. Such a phenomenon has just happened to one of our long-term Inner Circle member salons, Blush Professional Beauty Touch, owned…

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Salon Marketing Strategy From Finland of all places…what happens when a salon ‘gets’ marketing.

Recently our sole salon in Finland won a major prize at a salon competition in Paris. “How do we use that win to our advantage?” asked salon owner Maria Haanpaa. I advised her on a couple of strategies, and didn’t hear from Maria for a couple of weeks. Last week, she emailed… I have to…

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Salon Marketing – what’s in the Toolkit

We get a LOT of calls asking us about the Toolkit and what’s in it. So here’s a list you can download – it’s the Contents Page of the Salon Marketing Made Easy manual, which contains the hundreds of salon-specific marketing templates for marketing in all kinds of media; newspapers, direct mail, online, text messages,…

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Beauty Salon Business Plan Template: From Canada, there’s nothing like success to breed confidence…

I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies…

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