Successful Salon Business Plan Template: NZ Salon Superstar, Bedelia Shepherd of Nelson Beauty Therapy – “My Salon Has Grown 60% In Turnover In Just 12 Months Since Joining WSM!”

Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy. Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has…

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Salon Marketing Success: Canadian salon owner shows how it’s done…

I’ve often written that losers blame the economy for their salon’s poor performance. But winners create their own economy. Canadian salon owner and new Inner Circle member Robert Amado is clearly a winner. Writing from his Amado Salon & Spa in Kleinberg, Ontario, Robert can barely hide his enthusiasm and excitement for the impetus, motivation…

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Day Spa Business Plan Template: Mystery Shopper Reveals Why Salons Are Losing Thousands Of $$$….Could This Be Happening In Your Salon Too?

Imagine being invited to someone’s house, having a really great time and then never being invited back again…you’d feel pretty hurt, right? Well, two months ago I was asked to be a mystery shopper for one of Auckland’s top Day Spas and that’s exactly how I felt when I left the Spa….totally hurt that I…

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Spa Marketing Template: Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”

I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in.  Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive…

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Danielle turns her salon into a marketing MACHINE….

There’s an old quote of Dan Kennedy’s that keeps ringing in my ears. “Do something. Be somebody. Be somewhere.” It’s very reminiscent of that very Woody Allen statement that ‘eighty percent of success is just showing up‘. Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria is no different from hundreds of other Inner…

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Salon Marketing Strategy: Newsletters – A Brilliant Example

I’ve written long and loud about the business value of a regular monthly hard-copy newsletter, so I’m not going to bang on about it again here. Most owners of small businesses grumble and gripe about doing it, but those who make the effort reap immense rewards. Take Sandra Chiarella of Get Nailed in Altona, Victoria.…

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Salon Client Information Sheet Template: Smell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes…

Salon Client Information Sheet Template: Smell the Leather! Salon marketing the WSM way brings this 21-year-old salon owner a new house, a new Mercedes… “I am writing to thank you for the opportunity to be part of Worldwide Salon Marketing. I have learned a great deal since joining the WSM Inner Circle marketing & mentoring…

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NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!

NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!   If I ever needed to provide evidence that the Inner Circle system works, regardless of the size of your town or the area your…

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Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???

Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???   There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa…

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Salon Service Menu Template: Here’s the difference between most salon owners – and this guy…

When you’re standing around at a barbecue and somebody asks ‘what do you do?’, what do you instantly say? Most salon owners will automatically reply ‘oh, I’m a hair stylist,’ or ‘I’m a beauty therapist/cosmetologist/nail technician’, blah blah blah. And if that’s how you think, then that’s about the highest level you’ll ever reach. A…

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