Beauty Salon Business Plan Template: From Canada, there’s nothing like success to breed confidence…

I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies…

Read More →

Successful Salon Business Plan Template: NZ Salon Superstar, Bedelia Shepherd of Nelson Beauty Therapy – “My Salon Has Grown 60% In Turnover In Just 12 Months Since Joining WSM!”

Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy. Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has…

Read More →

Salon Marketing Strategies: Inner Circle member (5 years) Lesley Morgan-Wesson, ‘Lady at Bay’, Sydney

“Hi Greg, I don’t think I have ever worked as hard in any business I have either owned or worked for, as I have done in this one… so I’m certainly pleased to share with you some of our recent successes, which are the result of tireless endeavour… Having succeeded in being the salon that…

Read More →

Do you need a dose of Brutal Reality…like THIS?

If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this WSM member,…

Read More →

Marketing Plan For Beauty Therapists:”…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”

Old marketing saying: “There are riches in niches.” Too many business owners try to be all things to all people, and end up in the to-be-avoided ‘middle ground’, effectively becoming nothing to nobody. What you really want to do is focus on a small target market that’s an inch wide and a mile deep, like…

Read More →

NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!

NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!   If I ever needed to provide evidence that the Inner Circle system works, regardless of the size of your town or the area your…

Read More →

Salon Service Menu Template: Here’s the difference between most salon owners – and this guy…

When you’re standing around at a barbecue and somebody asks ‘what do you do?’, what do you instantly say? Most salon owners will automatically reply ‘oh, I’m a hair stylist,’ or ‘I’m a beauty therapist/cosmetologist/nail technician’, blah blah blah. And if that’s how you think, then that’s about the highest level you’ll ever reach. A…

Read More →

Free Hair Salon Business Plan Template: NZ Salon Superstar, Terra Evans – The Membership Campaign that created a Storm!

Free Hair Salon Business Plan Template: NZ Salon Superstar, Terra Evans – The Membership Campaign that created a Storm!   If I said to you that every dollar you spent on marketing would give you $2 back, you would probably be very happy.  Well Inner Circle member Terra Evans of Skin Deep Face and Body…

Read More →

Salon Web Template: From Struggle Street to Stardom – Lisa’s Story

Salon Web Template: From Struggle Street to Stardom – Lisa’s Story   South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it…

Read More →

Beauty Salon Gift Certificate Template: Less is not more. MORE is more.

Beauty Salon Gift Certificate Template: Less is not more. MORE is more.    I keep getting ads and other marketing material sent to me (yes, even from IC members who should know better) that demonstrate only a bare minimum of effort rather than Maximum Effort that’s required to cut through the ‘clutter’ of marketing messages…

Read More →

Page 2 of 6