A Salon Owner’s Story

Nina Murray joins us from the little lakeside town of Moses Lake in Washington State, about a three hour drive east of Seattle. “I graduated from Massage school, top of my class, in 2009 and started my business, Knot Release Therapies (www.knotreleasetherapies.com), as soon as I had my license in my hot little hand. I…

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Bad publicity – a Case Study on How to Handle a PR & Salon Marketing Disaster

Most salon owners have nightmares about this: a disgruntled client goes to the media, and suddenly you have TV cameras aimed at you, and A Current Affair is bad-mouthing your business to thousands of viewers. Or your client creates a storm online – anonymously, of course – with humiliating reviews on Yelp, Google or other…

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NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!

NZ Salon Business Plan Template Superstars Nikki Smith & Phil Newman of NV Hair in Wanaka PROVE how even in a small town, there is big money to be made!   If I ever needed to provide evidence that the Inner Circle system works, regardless of the size of your town or the area your…

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Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???

Hair Salon Marketing Strategy: Have these salon owners gone MAD…or do they know something about salon marketing that you don’t???   There’s always one in every crowd. In fact I’d be surprised, if not disappointed, if there wasn’t at least one stand-out, Olympic-standard, world-champion naysayer in every marketing seminar I run for salon & spa…

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Salon Marketing – Lessons from a Third-World Country

Rightly, you no doubt have zero interest in my recent five-day break at a luxury private villa near the beach in Bali, where the staff outnumbered our party of eight by two to one, and you couldn’t move without a butler polishing something or mixing you a clever drink by the pool. But you might…

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