[VIDEO] “Would you like snails with that facial Ma’am?” How this salon’s marketing went viral, and got millions of dollars worth of free publicity.

I’ve been nagging salons and spas for years; “Find a Niche – or die.” If you continue to try to be all things to all people, you’ll never be anything of much value to anybody. Two examples of exactly that kind of ‘niche thinking’ leaped out at me from my newspaper this morning. The first,…

Read More →