How to inject new life into an old product (or service.)

History is a great teacher. Twenty six years ago, Michael Boehm was the general manager of a Chinese electronics company in the US, when he came up with an idea for a new cooking device. It was a grill which cooked at an angle, allowing the meat to cook both sides, producing “great tasting food…

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Beauty Salon Business Plan Template: NZ Salon Superstar – How Setting A Target Helped Monique Porter Sell 18 Times More Product in Just One Month!

Setting yourself goals and targets is so important in both your personal and business life.  Without having an end result in mind, how will you be able to visualise and achieve your desired outcome? Let’s take ‘losing weight’ as an example in your personal life.  When you set yourself that goal did you have a…

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Beauty Salon Template: How to get your salon newsletter done for you – the EASY way.

If you put a gun to my head and told me I could only use ONE method of marketing to my clients, I’d always give the same answer – NEWSLETTERS! Not once every six months, not once every quarter, but every single month. Nothing puts an ‘iron fence’ around your clients like a regular hard-copy…

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Salon Business Plan Template: Young kids? Heavily pregnant and struggling to run your salon business? Listen in as these young mothers show how…

Just before Christmas, I took a call from a young salon owner who was clearly in some distress. It soon became clear why. “I’m due to have my first baby in 6 weeks,” she said. I congratulated her and said she must be excited, wow, wonderful and other such supportive small talk. “More terrifying than…

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Do you need a dose of Brutal Reality…like THIS?

If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this WSM member,…

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Spa Marketing Template: Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”

I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in.  Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive…

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Hair Salon Website Template Free: NZ Salon Superstar of the Week – Bedelia Shepherd of Nelson Beauty Therapy DOUBLES her salon’s turnover just one month after joining the Inner Circle Program!

  Hair Salon Website Template Free: NZ Salon Superstar of the Week – Bedelia Shepherd of Nelson Beauty Therapy DOUBLES her salon’s turnover just one month after joining the Inner Circle Program!   “Thank you for your support leading up to Christmas, we have been blown away with our results. We have more than doubled…

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Hair Salon WordPress Template: The Beauty Business that Grew 63% in 2009

Hair Salon WordPress Template: The Beauty Business that Grew 63% in 2009   Economically speaking, was 2009 the worst year since the great depression or was it a year of salon business growth and prosperity? Well, it depends on who you ask.  For us it was a great year, better than 2008 in fact.  For…

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Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland

Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland   Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland It’s amusing when we get questions from salon owners like ‘will this work in Boisie, Idaho/Dorset, UK/Invercargill, NZ?’ Huh? Well, I guess if people in…

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Beauty Salon Joomla Template Marketing Superstars – Inner Circle member of the Week, Cathy Davys

Beauty Salon Joomla Template Marketing Superstars – Inner Circle member of the Week, Cathy Davys   How Just 3 Promotions Brought in an EXTRA $15,047 in August IC member and Toolkit owner Cathy Davys is a believer in simultaneous, sustained action for bigger sales and more clients, and she’s certainly delivering those results, from what…

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