Scary stuff: how many prospective clients simply can’t FIND your salon…

Every day, as Perth salon owner Tamara O’Dowd looks through her plate-glass front window to the inner-suburban street beyond, she knows that somewhere close by, at least seven prospective customers are typing ‘hair salon leederville’ or ‘hairdresser leederville’ into the search bar on their phones, iPads or laptops. She knows this because Google’s keyword tool…

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