How to inject new life into an old product (or service.)

History is a great teacher. Twenty six years ago, Michael Boehm was the general manager of a Chinese electronics company in the US, when he came up with an idea for a new cooking device. It was a grill which cooked at an angle, allowing the meat to cook both sides, producing “great tasting food…

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NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

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Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013

Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have been close to closing their doors, and others that already have successful and established salons but just want to know how to improve…

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FREE No-Show Report That Will Save the Hair and Beauty Industry Millions of Dollars Each Year – Available NOW!

If you are part of the statistic that shows Australia and New Zealand salons lose an estimated $423 million per annum (ouch!) in customer no-shows then you will want to read this report. Stop banging your head against a wall because there are solutions to the problem. In this 15-page in depth report you will find: The ‘You and Us…

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NZ Success Story: Find Out What Happened When The Local Paper Accidentally Deleted The Phone Number from Lynette Adams’ Mothers Day Ad!

There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action. So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template,…

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News Release: ‘Rude Clients Cost Australian Salons $250million in Lost Sales’

New Survey Reveals the Shocking Cost of ‘No-Shows’ Hair & Beauty salons are losing hundreds of millions of dollars a year because of no-shows, and the lack of deposit-taking policies for fear of upsetting clients. In a new survey conducted by Worldwide Salon Marketing, the vast majority of 130 salon owners questioned revealed they had…

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NZ Salons – Here’s a Great PR and Marketing Opportunity for You!

Would you like to hold a hugely successful VIP night in your Salon? Would you like to be part of one of the most unique Salon Events ever? How would you like free media and publicity that you simply couldn’t pay for, let alone afford? How would you like a salon FULL of happy customers…

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NZ Salon Owner, Margaret Walsh shares her successes [VIDEO]

Its fair to say that many people, especially in the beauty industry, will have either heard of, or know, Margaret Walsh. She’s the kind of salon owner with a very successful business that many of us aspire to and wish our salon could be ‘just like Marg’s. She’ll probably kill me for saying this, but…

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Worldwide Salon Marketing NZ Sponsors Marketing Excellence Award, NZ Beauty Awards 2013

It is with great excitement and pleasure that I announce Worldwide Salon Marketing NZ will be a principle sponsor of the NZ Beauty Awards on July 6 and more specifically of the newly created ‘Marketing Excellence’ Award. The Awards will be held at the Pullman Hotel & Resort, Auckland. We believe that this new marketing award is…

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Suzy Poole of Body Divine in Kerikeri NZ Creates Her Own Economy!

If you have ever thought that marketing won’t work for your salon because you are in a small town then you should watch this video. In this short clip, Suzy Poole owner of Body Divine in Kerikeri shares how she has taken her salon from a pretty dire state of affairs to a busy, profitable…

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