Salon Marketing Strategy – How Cathy Davys created her salon’s best January/February ever!

New templates for Inner Circle Member salons – see below. The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake. But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in…

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Salon Marketing Tools: Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….

Listen in to this audio interview… There IS a phenomenon among certain types of entrepreneurial salon owners. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible. Such a phenomenon has just happened to one of our long-term Inner Circle member salons, Blush Professional Beauty Touch, owned…

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Salon Business Plan Template: Young kids? Heavily pregnant and struggling to run your salon business? Listen in as these young mothers show how…

Just before Christmas, I took a call from a young salon owner who was clearly in some distress. It soon became clear why. “I’m due to have my first baby in 6 weeks,” she said. I congratulated her and said she must be excited, wow, wonderful and other such supportive small talk. “More terrifying than…

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Salon Marketing Strategy From Finland of all places…what happens when a salon ‘gets’ marketing.

Recently our sole salon in Finland won a major prize at a salon competition in Paris. “How do we use that win to our advantage?” asked salon owner Maria Haanpaa. I advised her on a couple of strategies, and didn’t hear from Maria for a couple of weeks. Last week, she emailed… I have to…

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Beauty Salon Business Plan Template: From Canada, there’s nothing like success to breed confidence…

I’ve often pondered what the ‘real’ value of the Toolkit and the Inner Circle program is to struggling salons. And it’s clear, going by feedback like this from salon owners like Shola Olorunleke of Quinn’s World Salon in Saskatoon, Saskatchewan (Canada) that the real value is not so much the proven tools, templates and strategies…

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Profitable Salon Templates: Lynette Rogers, LA Hair & Beauty, Tanilba Bay, New South Wales

“When I joined the Inner Circle program and got my Toolkit I only had 4 staff, now have 6 staff, soon to have 8 or 9 staff…..what does this say 🙂  Super-excited Lynnie! Since I started sending out the newsletter 4 months ago, income has increase $2000 – $3000 just from newsletters. Staff are doing…

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Beauty Salon Marketing: Success breeds Success – see how UK member Clare Cockell is taking Massive Action

Yet more evidence – if any were needed – that losers whine about the economy, while winners create their own economy. Almost every UK salon owner who applies for Membership of the Inner Circle Premium program complains bitterly about how they ‘can’t afford it because the UK economy is so bad…’ Well, don’t tell Inner…

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Salon Marketing Strategies: Inner Circle member (5 years) Lesley Morgan-Wesson, ‘Lady at Bay’, Sydney

“Hi Greg, I don’t think I have ever worked as hard in any business I have either owned or worked for, as I have done in this one… so I’m certainly pleased to share with you some of our recent successes, which are the result of tireless endeavour… Having succeeded in being the salon that…

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Do you need a dose of Brutal Reality…like THIS?

If you’ve ever felt down about your salon business, if you’ve reached the end of your tether, on the brink of failure, the bailiff knocking at the door, the bills piling up so high you can’t see over them…. You need to read this. If you’re in up to your ears, like this WSM member,…

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Salon Marketing Tools: How a FOOL IDEA helped this US salon owner DOUBLE her sales…in two weeks.

  “…We are stoked and plan to run this sale the entire month of June in 2011!” Inner Circle member (3 years) Molly Verbrugge of Indulgences in Little Rock, Arkansas, is justifiably glowing after a Worldwide Salon Marketing promotion she used for just two weeks in June this year boosted sales to $81,235 – a…

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