[VIDEO] Why ‘old-fashioned’ salon marketing still works – Two interviews with salon owners who swear by the effectiveness of ‘old-fashioned’ hard copy marketing.
These videos were recorded about the time when it seemed many salon owners had become seduced into thinking that modern marketing was all about social media, email and text messaging…because it’s (allegedly) free.
In this video, Catherine Hanson of City Looks in Winnipeg, Canada, and Marnie Doman (then of Evoque Spa in Perth, Western Australia) reveal the huge impact direct mail and print advertising have had on their businesses.
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