Want a THRIVING beauty business? Amy Mitchell tells how she started as a one-man band – and grew a nationally-branded day spa business

The three ‘MUST HAVES’ to build a strong beauty business

Five years ago, Amy Mitchell was a struggling massage therapist with a new-born baby. Working 6 days a week just to pay the bills, she knew she’d run herself ragged if she didn’t take decisive action. Amy joined Worldwide Salon Marketing, and immediately began implementing changes. (Key word: implementing).

The biggest change was deciding which kind of customers she wanted. Today, Amy has a nationally-branded chain of day spas catering specifically to pregnant women, with plans for more locations in every capital city, and expansion overseas. All this while giving birth to her second child, and living more than two hours drive from her head office!

This is a brief cut from a detailed 45 minute video interview with Amy about exactly how she did it, while juggling a busy family life…

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ATTENTION WSM MEMBERS: Log into the Members Only ‘Sealed Section’ here for the full interview, including Amy’s Big Three tips for salon owners wanting the kind of business success she’s enjoying.

Not yet a Member? Check out the My Social Salon program here!

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.