Podcast: 3 ways to make your salon business DIFFERENT.

It’s better to be different than it is to be merely better (than your competition). In today’s podcast, long-time WSM member Carolyn Evans of Absolique Hair Health Clinic reveals the brilliant strategy she used to dramatically boost her business, turning it from just another ordinary hair salon into a marketing powerhouse. (Pay particular attention at the…

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6 Ways to Figure Out How to Price Your Services

I’ve always found the science behind pricing a fascinating subject. So does writer and commentator William Poundstone, author of many books including Priceless, The Myth of Fair Value.  If you’ve ever wondered how businesses figure out what a product or service is worth, listen in as Mr Poundstone reveals some of the psychology behind pricing.…

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Podcast #7: A Brilliant Marketing Strategy for Salons & Spas

Margie Baldock is a serial entrepreneur, author, young mother and property developer I’ve known for many years. I’ve just rediscovered an interview I did with this remarkable woman some time ago – and a BRILLIANT concept Margie discusses that ANY salon or spa can apply. If you’ve ever wondered “How do I keep my clients…

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Podcast: 7 Great Ideas for your salon’s Christmas marketing

It’s the biggest trading event of the year for salons & spas. Are you ready for it? Have you PLANNED your salon Christmas marketing? In this podcast, Members of Worldwide Salon Marketing get together in a national hookup to trade ideas and inspiration for the coming season. As you listen in, don’t forget to take…

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The (good) difference between your salon…and a BIG business.

There’s a good reason why service businesses – like yours, presumably – should never go out of business. (Conversely, it’s a mystery why many of them do.) The reason they should thrive comes down to human nature; people like to do business with other people, not faceless, corporate entities, or machines. Businesses that rely solely on technology…

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NEW – The Rich Salon Owner Audio Book

Out now, the Rich Salon Owner Audio Book – the perfect companion for the written version. Written and narrated by Rich Salon Owner author Greg Milner, this new audio book is a ‘Seminar in Your Car’ for those salon & spa owners who want a ‘how-to’ guide for successfully marketing any business in the hair…

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Podcast – Rich Salon Owner Chapter 1: How to Get New Customers to Find You Online

IMPORTANT: if you find this podcast useful, please leave us a review. By far the biggest marketing issue facing most owners of small businesses, like salons & spas, is one that seems simple at first glance. But if you can’t solve this challenge, everything else is almost meaningless. And that challenge is a massive one.…

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Podcast – How to do Social Media for Salons & Spas

I often wonder if the world would be a better, gentler, simpler place without social media. Which immediately gives me away as someone old enough to remember when there wasn’t any social media! But, like death and taxes, it seems it’s here to stay. Wishing otherwise is akin to trying to stop the tide coming in. That…

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Successful Small Town Salon Owner – How Louise Turns Chaos Into Order

Download your free ebook over at https://worldwidesalonmarketing.com/rso for the best place to start turning your failing business around. Enjoy the show! Show Notes: Louise Adkins is a mother-of-one who owns a successful skin clinic in a small town in Victoria, Australia. In this episode, Louise reveals to Worldwide Salon Marketing founder Greg Milner the Big Secret to…

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Salon Sales Training – Selling in the Treatment Room

SELLING IN THE TREATMENT ROOM – DO’s AND DON’Ts Do you simply give your client the service she booked – or do you use every opportunity to upsell products and other services?  Here’s how to do both. The treatment room is an amazing opportunity, yet so few therapists use it to even a fraction of…

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