What it takes to increase monthly salon sales by $10,000

I’ve taught a lot, written a lot about the enormous amount of ACTION required to make a real difference to a salon’s financial performance over time. It’s simply folly to rely on ONE thing to bring customers through the door. Success is doing a dozen different things – simultaneously, persistently, relentlessly. Amber Clayton is a…

Read More →

How a home salon doubles sales in 3 months

Marketing a small, one-person salon in the suburbs can be a daunting, confusing experience. Tens of thousands of hair & beauty professionals start out this way, and most never break out of the ‘hobby’ mindset. But Hoppers Crossing (VIC) beauty specialist Myra Changtime isn’t one to limit herself to a hobby income, just because she’s…

Read More →

Breaking salon sales records – in the Australian Outback

Alice Springs, Northern Territory, in the ‘dead heart’ of Australia. Think jackeroos, cattle, red dust and elderly tourists towing caravans. Hardly an ideal location, you’d think, for a thriving hair & beauty salon. But they’re bred tough in the Northern Territory. When Janet Chisholm and her business partner Glenda started their salon from scratch four…

Read More →

101 new clients in a single month – here’s how Nicole did it.

Nicole Panayiotou, of Blush Professional Beauty Touch in the country town of Sale, Victoria, is about to have her first baby. So she simply had to get her salon running efficiently, profitably, without her. As the saying goes, when the going gets tough, the tough get going. So Nicole, a Member of WSM’s My Social…

Read More →

[VIDEO] How to sell salon memberships – for cash up-front!

Asking clients for cash up-front puts the fear of god into many salon owners – but not for Anita Clements of Twisted Desire in Corinda, a suburb of Brisbane. Using marketing templates she simply downloaded from the Worldwide Salon Marketing Million Dollar Resources Library, and some guidance on how to use them, Anita planned and…

Read More →

How this salon QUADRUPLED sales – in two months.

Achieving a massive increase in salon sales isn’t actually all that difficult – IF you’re prepared to to take Massive Action. At Labella Beautique in Rockhampton, Queensland, owners Deanne & Shenae joined Worldwide Salon Marketing’s My Social Salon program in late May 2014. Two months later, they’d quadrupled their sales with a concentrated marketing effort…

Read More →

How to Collect $20,000 (or more!) from your ‘missing in action’ clients

It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. In more than a decade of consulting to salons, I almost always get a bemused silence when I ask a salon owner for one vital piece of information. “How much is an average customer worth…

Read More →

Salon Marketing 101: How’s THIS for laziness?

Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It’s because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality incompetence. Today I received the following email, apparently from a company purporting to…

Read More →

If your salon marketing’s ‘ugly’, it’s probably working… Here’s why.

Funny how people get fixed on stuff that doesn’t matter, as excuse for why ‘it’ doesn’t work in my town/my industry/my business yada yada yada. This week, an email from a salon owner (not a Member) who’d seen some advertising by a nearby My Social Salon member salon, and was now chiding me for ‘dumbing…

Read More →

New Salon and Spa Members, Same Problems…

The KISS Principle – Keep it Simple, Stupid We’ve accepted a whole bunch of new Members into the My Social Salon marketing & coaching program this year, from all over the world…and it’s kind of creepy how – no matter whether a salon is hidden away in either a suburb of Boisie, Auckland or on…

Read More →