“I wanted to hide under a log…” – a Worldwide Salon Marketing member’s story – Nicole Lopez

by Greg Milner There’s an old saying: the teacher will appear when the student is ready. Unfortunately for most business owners, they leave it till they’re on their last legs, the bailiff hammering at the door, the kids starving, the bills piling up like autumn leaves before they seek help, and join. Long-term Members will…

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New Video: How Bec Woodage increased profits by 1000% – AFTER her salon burned down!

Investing in your salon business isn’t just about buying equipment, stocking with products and paying staff. If that’s all it took, any fool could make serious money in a salon or spa, instead of only 5% that do. One of those 5% is Rebecca Woodage, the young owner of Perfection in Beauty in Sydney. When…

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NEW VIDEO: Ever dreamed about SELLING your salon and cashing out? Watch and listen as Nicki Nolan describe how she did it!

Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. For most, owning a salon is run as an income model. If and when it gets sold, it’s usually for little more than small change, with not much more to sell…

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One of the greatest beauty ads ever written – does your salon marketing match this? (Watch the video)

This is an ad written more than two decades ago for a new skin care product developed for Tova Borgnine, wife of the late actor Ernest Borgnine. Take a look at it. And before you screw your nose up, dismiss it as too ‘tacky’, not glossy and pretty, too much text and not enough glamorous…

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Fed up with staff issues? Watch this FREE live webinar with super-successful salon owner Julie Piantadosi!

NEW! The Complete WSM Policies, Procedures and Staff Solutions System for Beauty & Hair Salons

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“I cannot say enough about the impact this program is having on my success and work life balance as a business owner!”

From Canada comes an email this week of the kind that’s become so familiar to us, but gratifying all the same. Like so many salon & spa owners who are Members of the Inner Circle marketing & mentoring program, Vicki Watson of Wrapture Spa in Moose Jaw, Saskatchewan is defying ‘the economy’ and rejoicing in…

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Canadian salon owner says: “I would recommend WSM to anyone that wants to succeed…!”

What works in Australia, New Zealand or…Finland, works in Canada too. From Kleinberg, Ontario, salon owner Robert Amado of Amado Salon writes how his membership of the Worldwide Salon Marketing Inner Circle marketing & mentoring program has changed his whole view of what success in business really looks like. “I have been a hairstylist for…

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Can a salon or spa really prosper in a near-bankrupt economy – like Ireland?

If you’re all too ready to blame  ‘the economy’ for your salon or spa’s miserable sales, empty chairs, unused treatment rooms, this report with either 1) make you want to punch someone, or 2) inspire you and light a beacon of hope. Ireland was once the ‘Tiger of Europe”. But, like Portugal, Spain, Italy and…

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Salon & spa advertising; PROOF that ad agencies have zero interest in actually creating ads that sell…

For years I’ve been warning salon & spa owners that entrusting their advertising dollars to the so-called ‘creatives’ at ad agencies is akin to standing in the shower tearing up $50 notes. Now, here’s proof, if any more were needed. In my local paper this week, a long feature article from the head of one…

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Day Spa Business Plan: How Jane Generated A Ton Of Referrals

Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists – her spa is in a hotel, with little or no walk-by traffic – but she’s in the heart of the area devastated by the Queensland floods this past January. As Jane…

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