New FB Support Group for Hair & Beauty Professionals who LOVE Business!

Join Salon Mavens with Marnie Kallmeyer here.  Nearly 14 years ago, when WSM was in its infancy, I met a new Member whose salon happened to be only a few blocks away from our office. Marnie Kallmeyer had bought my original Essential Salon Owner’s Marketing Toolkit, much to the sneering objections of her husband Peter, who…

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Not getting good results from your Facebook promotions?

This could be why. I have no idea if the Facebook ad you see here worked, or failed. But it looks pretty typical of thousands of such ads salons & spas use for their promotions all over the world. One of the mistakes we see often in salon promotions on Facebook is the use of an image…

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[VIDEO] Are you really selling what people WANT?

Take a look at Facebook for any length of time, and you’ll see post after post of business owners pitching their stuff. Hair offers, beauty offers, blah blah blah. But people don’t buy stuff. They buy YOU. They buy your story. So what’s your story? And do you tell your story, your background, yourself?  

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Is your salon business CONGRUENT in all areas? Here’s a checklist…

“Is your salon business CONGRUENT” Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you glean, it’s completely worthless unless you implement it, or put it to use in some way. On one forum today I noticed a salon owner asking opinions…

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Why Do I Always Have to Sit Next to the Farting Cat?

The smallest but most compelling book in my large and diverse business library is this one. It’s by a long-time mentor of mine, Dan Kennedy, and while the title is deliberately funny, the message is a serious wake-up call for any small business owner or entrepreneur. Kennedy talks about the thousands of marketers and copywriters he’s mentored…

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“A Cruel and Shallow Money Trench…”

“The ________ business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” That was the late American ‘gonzo’ journalist Hunter S. Thompson. He was writing about the music business back in the 1970s. Really, Hunter? You…

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The salon business – are you INSANE??

For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing…

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Get Hundreds of Done-for-You Salon Promotions – for just $1!

You’re Invited … to Test Drive – for just $1 – the Salon & Spa Client Attraction System. 24/7 access to hundreds of tested, proven, done-for-you online & offline promotions, social media graphics, templates and how-to videos.

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Yes, a salon owner really CAN take holidays…

Like most salon owners, Jasmine Dwyer of Adore salon in Colac, Victoria, was ‘stressed out’. “When I was in the treatment room, I was missing so many phone calls, so much business,” she says. Fed up, she made a crucial decision that’s changed her life completely. As Jasmine explains in this recent video interview, she’s…

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3 Tips on How to Get More Salon Clients & Bookings Online

Week in, week out, Rebecca Voller opens her email to find dozens of new potential clients for her Maya Spa in Dromana, Victoria. In the 15 months since February 2017, when the new website WSM built for her went ‘live’ (www.mayapsa.com.au), more than EIGHT HUNDRED prospective new clients have put their hands up to say,…

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