Don’t Let Other Businesses Sabotage Your Own – a Cautionary Tale

Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page…

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Beauty Salon Marketing Strategy: We get (lots of) mail…

Beauty Salon Marketing Strategy: We get (lots of) mail… Does ‘our’ kind of marketing work? Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders: From Lorraine Burke, of Loaf in Christchurch: Just listened to your…

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Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas

Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas   A glowing testimonial from one of our freshly-minted New Zealand members this week made me laugh out loud, but under that laugh were some warning bells. It came via our New Zealand franchisee Chris D’Aguiar-Sanders, from a salon owner who, for reasons which…

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Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!”

 Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!” Being part of the Inner Circle program and using the tools and strategies in the Toolkit is NOT a ‘get rich quick’ scheme. It does take work. But there’s nothing inherently good about ‘getting rich slow’ either. It’s always a mystery to…

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We Get Mail…

Inner Circle member Bruce Fisher (left, with wife Beth) of Fisher Experience in Braintree, Massachusetts writes that since he joined the program and got his Toolkit a few months ago, sales at his salon (www.fisherexperience.com) have leapt by over $10,000 a month. But as Bruce explains, it took a lot of effort – and startling…

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Tanning Salon Marketing: A Salon Owner’s Story – One Decision CAN Make All the Difference

 Tanning Salon Marketing: A Salon Owner’s Story – One Decision CAN Make All the Difference Lisa Gray of Beauty Naturally in Sandgate, Qld, shares the strategies that saved her business from extinction – and put money in her purse for the first time in years. (Play the interview recording below and listen in as Lisa…

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Beauty Salon Marketing 101: Back to Basics

Beauty Salon Marketing 101: Back to Basics   Asking Too Much Of Your Advertising. Most business owners try to get their ad to do too much, to appeal to all possible prospects. And by doing so, it achieves nothing. Asking a single ad to do everything is asking too much of it. A single ad should…

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Beauty Salon Marketing Plan: What would you do if one of your staff did this…?

Beauty Salon Marketing Plan: What would you do if one of your staff did this…?  How ruthless would you be if you caught one of your staff members deliberately sabotaging your sales? Some do it simply out of ignorance. Others do it because they just don’t care. Either way, it costs YOU money when your…

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Marketing Plan For A Beauty Salon: How do YOU Compare with This Salon Owner??

Marketing Plan For A Beauty Salon: How do YOU Compare with This Salon Owner?? History is a great teacher. In 1944, General Eisenhower assembled the greatest invasion force in history to storm the beaches at Normandy. Eisenhower knew that anything less than MASSIVE, overwhelming force, and the Allied attempt to drive the Nazis out of…

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Worldwide Salon Marketing: Hard to find Staff? Here’s how to get a flood of applications…

Worldwide Salon Marketing: Hard to find Staff? Here’s how to get a flood of applications… Peter Drucker is widely recognised as the world’s most famous business consultant, who declared that “Because its purpose is to create a customer, a business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All…

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