[VIDEO] Confused about marketing yourself online? Here’s the ONE thing you need to concentrate on…

This week I clicked on a link that took me to an article with the preposterous headline 60+ SOCIAL NETWORKING SITES YOU NEED TO KNOW ABOUT IN 2018 Yes, that’s SIXTY social media platforms this writer insists that – for some reason – you ‘need’ to know about. The mind boggles. Most business owners struggle…

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Podcast #14 – How Nicole built her salon from scratch – and became the biggest and best in town. 

In the little country town of Sale, Victoria (pop. 13,000), Nicole Bertrand was just 21 and “knew nothing about business or marketing” when she opened her beauty business in the back of a hair salon. Ten years later, she’s the mother of two little kids and owns the biggest and most successful salon business in…

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Podcast #13 – Marketing your Salon Online – Simple Tips from a Veteran Online Marketer

For many in the hair & beauty industry – or ANY small business for that matter – marketing yourself online can seem like an insurmountable challenge. Social media, websites, advertising, videos, Google – it’s a nightmare of complexity. So much so that many just throw their hands in the air and give up. But it…

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The salon sales letter that brought in $52,000 – in one week!

There’s a myth in the hair & beauty industry that “people won’t read your marketing if there’s too much text.” It’s a myth because it’s nonsense. In this video, see a 5-page client letter that brought one salon owner $52,000 in sales in a single week. SEE MORE VIDEOS LIKE THIS, HERE ON OUR YOUTUBE…

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Podcast: with Jason Marrs, author of “No B.S. Pricing Strategy” – the ‘sales thinking’ behind putting prices on your products and services.

For most business owners, pricing the products and services of the business is pretty much a Pin the Tail on the Donkey exercise – looking around at what everybody else is doing, and doing much the same. But in today’s podcast, author of “No BS Pricing Strategy”, Jason Marrs reveals why it’s the least effective…

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Rich Salon Owner Podcast #11: How to Get Dozens New Clients a Month from Your Website

You’d love to have your website send you a constant stream of new prospective clients, wouldn’t you? In today’s RSO Podcast, I’m talking with Maya Spa owner Rebecca Voller about how her website sends her so many new prospective clients each month, it’s a struggle to manage the incoming inquiries. But it’s a nice problem…

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[VIDEO TUTORIAL] How to Upload a Video from your Phone or Tablet – and get it on your website!

I’ve been nagging salons & spas for years to use VIDEO to help promote their businesses. Everyone these days watches videos on their smart phones. And their tablets. It’s THE quickest and easiest way to get your message across, with personality, visual appeal, and sheer impact. Nothing beats demonstration as a sales tool. But I’d…

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Podcast: Renting Chairs/Rooms or Hiring Staff? An expert’s views.

We get a lot of inquiries and questions from salon & spa owners about whether they should hire staff, or rent out their rooms/chairs to independent stylists and therapists. There are pros and cons for both approaches, but as I wrote in this post a couple of weeks back, you either do one, or the…

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Renting or Employing? – A Guide for Salon & Spa Owners

Tearing your hair out over whether to rent chairs or treatment rooms?  There are traps aplenty, so before you go down the path of either employing staff or renting out space/chairs, or a combination of both, do some study. It might save you much heartache, legal wrangles and costly mistakes down the track. In most…

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NEW: The FREE “How-To” Marketing Video Series for Salon & Spa Owners who Want More Clients, FAST!

In these 7 short videos, you’ll discover… The ‘sales thinking’ process to maximise any marketing you do The simple letter that brought in more than $50,000 for a Tasmanian salon in less than two weeks The biggest marketing mistake – and how to avoid it Discounting is evil. Here’s how to stop it, and actually…

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