Free Salon Website Checklist – is your salon’s website bringing you a ton of new clients every month?

In the Melbourne suburb of Berwick, Leiza Cester’s Allura Hair Boutique gets more than 120 calls every month from prospective clients finding her in a Google search. In Hobart, Tasmania, Effie Tsopoulos’ Escape Beauty Lounge gets more than 150 calls every month from prospective new clients. If YOU aren’t getting that kind of response from…

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Marketing Plan For A Beauty Salon: What to do when your competition COPIES you…

Marketing Plan For A Beauty Salon: What To Do When Your Competition COPIES You… We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it. For most Members, this is rarely a big problem, mainly because the salon…

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The Biggest Salon Advertising Mistake

Most small business owners don’t have much of an idea of what exactly they expect out of an advertisement. Mostly they believe it is just informing the public about all the services that they offer. While the purpose of most advertising is just that, there is a problem with this kind of advertising. They will…

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How to Create A Client-Attracting, Money-Making Ad That Actually Works for your Salon

No salon advertising, no matter how well written, is worth spending money on unless it has a great offer. Take a look through the newspaper. It is astounding how many business owners have spent good money to buy expensive ad space, and filled it with nothing more than a big business card. Unless you’re letting…

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Getting Started On Instagram

With more than 400 million users – Instagram is today, one of the leading platforms successfully helping business owners establish a name for themselves in the world of social media. Imagine having an audience of 400 million who can see the services and products you are offering? Sounds unbelievable, right? Well the truth is ……

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Why the Status Quo is Death – And How to Save Your Salon

About 65 million years ago (some considerable time before even I was born) the dinosaurs began to die off. The reason, scientists have been saying for years, is that they failed to adapt to the changing climate of the planet, no matter how slowly it was changing. There was however one species of dinosaur that…

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FREE 2017 Salon Marketing Calendar

Having a salon business plan can be useful – for loans, the government, immigration, but more importantly, as a roadmap for you, and your vision for the future. But at the end of the day, a business plan is only a marketing plan. It doesn’t matter how you run your business, what matters is how…

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Thieves & Liars – How to Protect Your Salon Business

For reasons that will become obvious, we’re in no way identifying the victim in this report. I’ll call her Jenny. It’s a false name, but everything else you read here about her salon business happened exactly as described, in the latter half of 2016. Jenny’s otherwise-successful beauty business has been brought to its knees –…

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How to Check if Your Salon Website is Really Working for You

Google is the new Yellow Pages. So a website is absolutely essential as part of your overall salon marketing. Any kid with a laptop can build a basic website these days. Or you can build one yourself using online services such as Wix. That’s the easy part. You can have the prettiest website on the…

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Why Your Salon Business Looks like an Iceberg

“I’m just starting out in my salon business,” she said. “Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street…” Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about what it actually takes to start and…

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