Free Downloadable Salon Business Plan

Having a salon business plan can be useful – for loans, the government, immigration, but more importantly, as a roadmap for you, and your vision for the future. But at the end of the day, a business plan is only a marketing plan. It doesn’t matter how you run your business, what matters is how…

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How to inject new life into an old product (or service.)

History is a great teacher. Twenty six years ago, Michael Boehm was the general manager of a Chinese electronics company in the US, when he came up with an idea for a new cooking device. It was a grill which cooked at an angle, allowing the meat to cook both sides, producing “great tasting food…

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How to Market a Beauty Salon

My technical gurus tell me that every month, hundreds of people around the world are going to Google and typing ‘how to market a beauty salon’. It’s such a simple query, an obvious question, and I’m guessing that almost all of these people are searching for an equally simple ‘silver bullet’ answer. Well, here’s where…

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How to set up a salon business for sale [VIDEO]

Many salon owners dream of ‘cashing out’ after too many years of hard work, building their business. Too few achieve that dream. Not many even get a sniff of interest. When Marnie and Peter Doman sold their Perth beauty salon, they had a queue of eager buyers. Yet just a few years previously, they were…

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[VIDEO] Can a DOG really retrieve your salon’s ‘lost’ clients? Well, Rupert can!

How much ‘hidden’ revenue are you leaving uncollected, just sitting there, just for the sake of asking? For Queensland salon owner Anita Clements of Twisted Desire hair salon in Corinda, it amounted to no less than $12,000. And all she had to do was ask for it. Two weeks ago, Anita signed up for a…

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[VIDEO] How to take deposits – and eliminate no-shows!

Are no-shows costing you a fortune? Terrified of taking deposits? Lots of our Members have faced, and solved this precise problem. Before Kim Susskind (Ebony Beauty, Noosa) took action and implemented a deposit policy, no-shows were running at 20 a month. Now, they’re down to…three! In this video, Kim reveals the fear she and her…

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Marketing Your Salon or Spa: the THREE things that really matter

This might just be the most important few paragraphs you read this week, this month, or even this year. It was sparked by a converstion with a brand new WSM member, who called shortly after the courier knocked on her door to hand over her Essential Salon Owner’s Marketing Toolkit® This salon owner was clearly…

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Does Your Salon Have the Gordon Ramsay Factor?

Whenever I watch Gordon Ramsay tearing the throat out of a hapless head chef or muddle-headed restaurant owner, I wish I was in the food business. Every restaurateur with even half a brain must surely be spending at least part of every working day down on bended knee, giving heartfelt thanks for the f***ing marketing…

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Here’s how to stop staff taking clients…it’s YOUR money!

Every salon & spa owner fears the day when a long-serving staff member suddenly announces she’s leaving. Whether she makes it obvious or not, the instant fear is that she’ll take valuable clients with her. If this has ever happened to you – or you fear it might – then you need to study this…

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Salon Marketing 101 – the Sales Prevention Department

Why is it that so many salons and spas find it so difficult to get customers, make profits? This remarkably fine example of salon marketing straight from the Sales Prevention Department, might provide a clue to clueless advertising. It’s a mailbox flier that turned up at the home of one of our staff members this…

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