Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the  templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not a…

Read More →

Is Your Salon Marketing ‘Brass Balls’?

So what IS the difference – the unique, significant, compelling difference between your salon and any number of competitors within walking distance? I’ve been having this conversation repeatedly with many Members in our  lately. It’s THE issue that bedevils almost every salon owner I’ve ever talked to. And I’ve advised and coached literally thousands over…

Read More →

Accurate Thinking in the Salon Business – Do you choose your customers, or do they choose you?

“Most business owners think the purpose of getting a customer is to make a sale. But smart business owners know the purpose of making a sale is to get a customer.” Dan S. Kennedy, marketing guru, millionaire-maker, and one of my mentors for more than a decade. In any business – and the salon business…

Read More →

The biggest advertising secrets…

This is quite a long blog post. Deliberately so, to be honest. If you have even a passing interest in what actually makes people buy stuff (your stuff, maybe), what makes for ‘good’ advertising and what deserves to be instantly consigned to the trash, this will be riveting, eye-opening stuff (particularly if you believe the…

Read More →

Why the salon next door isn’t your real competition

A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and…

Read More →

Why Most Salon Marketing Fails

Why Most Salon Marketing Fails – Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of salon advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their…

Read More →

19 salon marketing tactics – the dinosaur that still bites

19 salon marketing tactics – the dinosaur that still bites – In an age where business owners seem obsessed with YouTwitFace and InstaPin, it’s easy to lose sight of the fact that old-fashioned direct mail has worked for a hundred years – and still works, brilliantly. If it’s done the right way. According to a…

Read More →

How to collect deposits and stop salon no-shows forever!

One of the greatest frustrations for many salon & spa owners is NO-SHOWS! They’re expensive, time-wasting and profit-sapping. But it doesn’t have to be that way. In this webinar, recorded with successful Brisbane salon entrepreneur Anita Clements of Twisted Desire, watch and listen carefully as Anita explains how she eliminated no-shows forever – and discovered…

Read More →

Posting BLOGS – How to Get Better SEO for your salon’s website

Posting BLOGS – How to Get Better SEO for your salon’s website  – Websites are never ‘finished’. If you want yours to be ranked on the front page of Google, it takes maintenance and attention. And the owner of the salon is the person best-placed to do that on a regular basis. After all, you’re…

Read More →

Do you make these pricing mistakes?

In my daily newspaper, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to do it…

Read More →