Berocca – Same Product, Different Message

History is a great teacher, mainly because great ideas are always great ideas, no matter when they were dreamed up. Got a product or service you’ve been selling for years, tearing your hair out trying to think of ways to improve the product? Then it’s time for some lateral thinking, because there’s probably nothing wrong…

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Salon Marketing tip: how to be different, not better

Air travel has become so routine these days, few regular flyers (like me) pay much attention to those same-same safety videos the airlines play on the overhead screens just before take-off. Look around the cabin, and you’ll see a sea of heads buried in magazines or books, while the flight attendants stare stonily down the…

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“Is good beauty or hair advertising persuasion, or mere manipulation?”

Leonardo DiCaprio is in line for an Oscar for his performance in Martin Scorsese’s new film The Wolf of Wall Street. DiCaprio plays the real-life Jordan Belfort, a morally-bankrupt, cocaine-sniffing New York stock swindler who made ripping people off an art-form, and went to jail for it. I’ve read his self-serving autobiography. It’s repugnant trash.…

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[VIDEO] How Sharon took an extra $2,100 in 2 days…

When we launched the new Salon Accelerator marketing program a few weeks ago, salon owner Sharon Fisk was among the first to sign up. And she got immediate results. Using a promotion downloaded from the Million Dollar Resources Library, Sharon’s little two-person salon in the West Australian country town of York took an extra $2,100…

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The salon business – are you INSANE??

For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing…

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The salon owner who got sick – and made MORE money! An ‘AHA’ moment…

Almost every salon owner’s worst nightmare; getting so sick that you’re forced ‘off the tools’ for an extended period. For most, it would be a financial disaster. But for Anita Clements of Twisted Desire salon in Brisbane, a sudden and debilitating illness that left her bedridden for weeks has been a… FINANCIAL WINDFALL! As Anita…

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How to craft a compelling offer

Too many salon owners spend money on an ad, or a flyer, and somehow expect a flood of customers simply because they placed the ad. It’s an enduring mystery to me how so many business owners think the mere running of an ad should be enough in itself to generate business. Yet the information about…

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Salon Marketing Tools: Why Emotion Beats Logic Every Time

Salon Marketing Tools: Why Emotion Beats Logic Every Time I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the…

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[VIDEO] How Carolyn turned her ordinary salon into an extraordinary global business

Play video below. When Carolyn Evans bought an ordinary suburban salon in Brisbane a few years ago, she had no idea it would turn into an international consulting business with clients from all over the world. But that’s the power of the internet – if you seek out the right help, and put it into…

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[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa doubled sales in just three months

Listen to  Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s program and in the next three months her sales literally more than doubled as she rolled out the direct mail campaigns, in-salon promotions and online marketing systems, including her new WSM-built website www.day-spa-montreal.com and her new Smart Salon App…

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