Are you BORING your customers rigid?

Two emails, from opposite sides of the planet, got me thinking this morning; what is it about personality that makes so many business owners do everything in their power to hide it from their customers and potential markets? It seems to me that most salon & spa owners bend over backwards to use their ‘professional’…

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Cyclone Marcia – and a very dangerous number

Have you ever put all your eggs in one basket, all your hopes for success into a single event, or campaign…and suffered the bitter disappointment of having it all fall apart when matters beyond your control flush it all down the toilet? This week I’ve seen a prime example of just how dangerous for business…

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Beauty Salon Business Plans …and why they’re mostly a waste of time.

” Beauty Salon Business Plans” – So, you’re all excited about starting your new salon. Or starting the New Year. Excellent. Excitement is good and necessary. You’ve talked to everybody you can think of for advice. Bank managers, accountants, business coaches, the uncle of the guy who mows your lawn, and the lady next door…

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Horror Clients – Do These Real Life Salon Owner Stories Ring a Bell for You?

There’s a widely-held and often-quoted fantasy in business that holds “The Customer is Always Right.” Of course, it’s nonsense. If you own a salon, or work in one, there’s a better than even chance you’ve got at least one ‘project’ client; the one whose mere appearance in the salon is enough to send shivers down…

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Real anti-ageing – the future of skin care; feature article in Professional Beauty

Australia’s biggest beauty industry trade magazine features ‘The Man Who Would Stop Time’, Dr Bill Andrews PhD – click here to download the feature article in the January/February edition of Professional Beauty magazine…and book your seat to see him LIVE in Sydney on Thursday February 19 at the Reginald Theatre, Seymour Centre, University of Sydney……

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Salon Marketing Why Salons Fail

“Salon Marketing Why Salons Fail?” I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting…

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Great ideas you can STEAL as a salon marketer

I’ve lost count of the number of times over the past 10 years I’ve been accused of advocating ‘tacky’, so-called ‘unprofessional’ or ‘cheap’ marketing for salons and spas. In one memorable instance, a member of the ‘upper echelon’ of the beauty industry, a veteran of some 30 years, approached me during a marketing seminar I…

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Why Salon Businesses Fail; ‘Implementation Reluctance’ and how to overcome it.

Years ago I used to work with someone who was full of ideas. No, I mean, many of them were really, seriously good ideas. Okay, some were klutzy, ill-researched mere brain dumps, but there were many that had real merit. They’d tumble out of this person’s mouth in a torrent, like confetti. At first I…

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2015 – what’s YOUR salon business plan for the New Year?

The 7-Step Salon Success Blueprint for 2015 It’s nearing the end of another year. Once the Christmas madness is done and dusted, and you gaze into the crystal ball for 2015, what do you see for your business? A limp re-hash of 2014…or a newly-dynamic, expanding, organised enterprise with systems in place that bring a…

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Setting the World Brazilian Record – with a ton of free publicity!

UPDATE: Membership of Worldwide Salon Marketing comes with many benefits – including but not limited to the kind of support and expertise that can give your salon or spa massive free publicity. Using WSM’s technical expertise and marketing know-how, Noosa (Queensland) salon owner Kim Susskind of Ebony Beauty is the talk of her town after…

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