Case Study – co-ordinating an offline and online promotion [with Video]

Last year Microsoft shelled out $26 billion – yes, that’s twenty six billion dollars – to take over LinkedIn. Just think about that for a minute – $26 billion is greater the entire Gross Domestic Product of more than half the countries in the whole world. And why would Microsoft do that? LinkedIn’s total revenue…

Read More →

An Exceptional Guest Experience…

I stopped at a local Starbuck’s with a friend last week and had the most wonderful server at the counter. A welcoming smile greeted us and an uplifted voice asked us for our order. She then explained that they were introducing their new “coffee” blend and would we like to experience it. After placing our order…

Read More →

How to make more money in your salon this Christmas

It’s fashionable to mock the appearance – in September! – of tinsel ‘n glitter Christmas promotions in the major department stores. But the smart business owners in the hair & beauty industry will be using such examples of ‘crass’ commercialism as a warning bell: Are you ready for the biggest trading event of the year?…

Read More →

How attention to detail will save you

Let’s face it. Everyone hates that one local salon – cafe – restaurant – any local business – that absolutely sucks. We all have one we can picture. The chairs are breaking, the tables are dirty, the staff are rude. The question remains, though – are you that dingy, dirty, scrawny salon? Are your three year old posters, advertising an old…

Read More →

Clients Paying You Upfront? What?

Quite possibly my favourite marketing idea EVER, this idea it continues to stun salon owners across the globe. Know what I’m talking about? Salon memberships. It’s like Netflix – but instead of binging House of Cards, your clients are binging their leg waxes, hair cuts, and lash extensions. Salon memberships – when done right –…

Read More →

5 MORE Hair Salon Marketing Ideas You Can Use Instantly

Since last week’s lot of 5 hair salon marketing ideas… I’ve been bombarded with member’s asking for more ideas. Well, here we go! They’re super easy, and mostly free… Enjoy! 1. Memberships There’s gym memberships. There’s Netflix. There’s gold club memberships. Why don’t you do salon memberships? Your clients pay for an UP FRONT membership – one of…

Read More →

5 Hair Salon Marketing Ideas You Can Use INSTANTLY

Marketing a hair salon is difficult…. Well, ONLY if you don’t know what you’re doing, stumped for ideas, so overwhelmed you’re frozen in terror. Since we had such a great response to our 4 Marketing Ideas for Salons, we had a bunch of hair-salon owners ask for marketing ideas. Well – here are 5 marketing…

Read More →

Stop getting hit on by SEO “Experts”

Barely a day goes by that I don’t get an email from somebody – usually in the backblocks of India, Pakistan or the Philippines – promising to ‘get my website to the top of Google’. If you run any kind of business, no doubt you get the same kind of emails. Y’know, those spam emails.…

Read More →

Free Salon Appointment Book Template

Running a successful salon requires a lot of things. One of them is organisation, and strict procedures. Not every salon has a booking system on a computer, and if you don’t, look into one now. Timely is a fantastic option. Before you download your free salon appointment book template, remember: this template is in 15-minute time slots…

Read More →

[FREE DOWNLOAD] How to Write An Ad That Will Work for All of Your Salon Marketing

Last week, I talked about what you need to know before you write any form of marketing material for your salon. Now, I did promise I’d show you exactly how you can write an ad that turns your silent phone into a never-ending ringing-machine. This includes the 7 CRUCIAL elements to any successful salon marketing…

Read More →

Page 1 of 2