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Worldwide Salon Marketing

Google’s AI-Driven Search: A New Era for SEO

Google’s AI-Driven Search: A New Era for SEO

Integrating artificial intelligence (AI) into Google's search algorithms has fundamentally reshaped the digital landscape. As Google strives to deliver more accurate, personalised, and contextually relevant search results, website owners and digital marketers must...

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Online ads that work – sometimes TOO well.

Want help with your digital advertising? Click here for more info!You can post like a man (or woman) possessed in social media. You can network like crazy, you can post videos on Tik Toc till you're blue in the face. You can run yourself ragged using all these 'free'...

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The right way, and the dumb way to market anything

The right way, and the dumb way to market anything

In my home town, Dunsborough, a coastal holiday destination in the south-west of WA,  there's great community concern about developers and their plans to build multi-storey blocks of million dollar apartments. Both the townspeople and the local council are against it....

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Scammers, Liars and Thieves Online

Scammers, Liars and Thieves Online

I don’t email much these days, mainly because people get enough junk trying to sell them something. And to be fair, some of it is good stuff. But sometimes I’m compelled to write when something as egregious as this pops up in my own online world. I suppose there...

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Puppy Love – How to Sell on Emotion, Not Logic

Puppy Love – How to Sell on Emotion, Not Logic

About 18 months ago, the Milner household acquired a new member; an Australian Cobberdog puppy we called Digby, after my late father. He rules our life, tells outrageous lies, and steals everything that's not nailed down. But of course, we adore him. It's hard not to...

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