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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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The Worst Advice Most Business Owners Ever Got
Someone gave you a piece of advice early in your business life. You probably heard it more than once. It came from people who meant well. "Just do good work and the word will spread." It sounds right. It feels right. It is the kind of thing that gets said at...
How To Kill A Business By Focusing On Pure “Branding”
Late last year, a long-term client of mine sold her successful chain of beauty businesses in the United States. For a seven-figure sum. Good for her, too. Because when she first came to me nearly 20 years ago, she wasn’t running some glossy, polished, multi-location...
“We’ve Decided To Inform You…”
I was talking to a business owner the other day who told me she was nervous about putting her prices up. Not about doing it, mind you. About telling people she was doing it. She was tying herself in knots over the wording of the email. Worried about backlash. Worried...
When Advertising Had Teeth (And Why Most of Today’s Ads Don’t)
There was a time — and it really wasn’t that long ago — when advertising didn’t tiptoe politely into your day hoping not to offend anyone. It kicked the door in. It made you stop. Made you think. Sometimes made you laugh. Occasionally made you uncomfortable. But above...
Is Your Website Winning You Clients — or Quietly Turning Them Away?
Let’s cut straight to it. Most salon, spa, hairdresser, and barber websites are underperforming. Not because the business is bad.Not because the owner lacks talent.Not because clients don’t want the service. They’re underperforming because the website is acting like a...
The $10,000 Marketing Mistake Most Salon Owners Make (Without Realising It)
If you’re a salon owner who has spent money on marketing but still experiences quiet weeks, inconsistent bookings, or that uneasy feeling that you should be busier than this, you’re not alone. Most salon owners don’t struggle because they aren’t trying hard enough....
Your 2026 Salon Visibility Check: Why Google Might Be Hiding You
Most salon owners assume that if their business exists online, Google will show it. That used to be mostly true. In 2026, it isn’t. Google has quietly changed how it decides which businesses to put in front of new clients - and a lot of good salons are being filtered...
The Salon Owner’s Year in Review: What 2025 Taught Us About Growth
It’s been a hell of a year. If you’re a salon owner, you probably don’t need me to tell you that. You’ve felt it - the highs of busy weeks when the phone won’t stop ringing, and the gut punches when bookings drop overnight for reasons that make no sense. But here’s...