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[NEW VIDEO] How to Advertise on Facebook
If you're not a geek, navigating the 'back-end' of Facebook's advertising portal is enough to have you tearing your own hair out. Worse, Facebook keeps changing things, just as you get used to it. And you can spend frustrating hours just trying to work out what the...
A simple decision – now this salon owners can take holidays…
Now, Salon owners can take holidays with this simple tips from us!It can be a scary thing to contemplate. "I wish we had a receptionist - but how can I generate enough business to pay for her???" It's a question Jasmine Dwyer asked herself often. One day, she just...
What’s your Salon’s USP?
I've written a lot, taught a lot, coached a lot on the subject of USP or Unique Selling Proposition. While most of our Worldwide Salon Marketing Members 'get' the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other...
![[VIDEO] Rude clients – how to eliminate salon no-shows](https://worldwidesalonmarketing.com/wp-content/uploads/2018/11/How-to-stop-no-shows-1080x675.png)
[VIDEO] Rude clients – how to eliminate salon no-shows
Here's a frightening exercise for you: 1) Take a look at last month's appointments in your salon. 2) Now, tick the ones who didn't bother to show up. 3) Multiply that by the average ticket price. What's the number? A thousand dollars? Two thousand? More? You're not...
How to Create a Social Media Strategy For Your Salon or Spa
It can be really overwhelming when you start thinking about what you need to do on social media for your salon or spa. You have all the questions you ask yourself … How often do I have to post? What platforms do I use for my business? What kind of content do I need...
A dog’s view of marketing
The recent addition of a new puppy to the Milner household has once again highlighted for me the immense power of the riches to be found in niche markets. And it makes me wonder why so many business owners ignore this, and try to be all things to all people. For the...
If Google exits Australia, here’s what you need to do to protect your online assets
I’ve written at length and often, of the dangers of relying on one of anything in business. one supplier one employee one or very few large customers one source of leads one online marketing asset one primary source of finance one product It’s an endless list. Because...
Four tips to create great salon offers
Most business owners know that Christmas is a no-brainer. Bookings are full, and everybody's scrambling to fit as many clients in as possible before the break. But the really smart owners have their eyes on the New Year. Finding clients before Christmas is easy....