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Puppy Love – How to Sell on Emotion, Not Logic
About 18 months ago, the Milner household acquired a new member; an Australian Cobberdog puppy we called Digby, after my late father. He rules our life, tells outrageous lies, and steals everything that's not nailed down. But of course, we adore him. It's hard not to...
Salon marketing: why emotion beats logic, every time.
By now you would've seen the remarkable images of Sir Ernest Shackleton's Antarctic exploration ship Endurance at the bottom of the Weddell Sea.hackletonIt was one of the most amaing stories of human survival ever. All 28 members of the crew lived to tell the tale,...
Critical Issue: Verifying your Google My Business listing
Who else gets technology rage? Let me tell you about the technical gymnastics we often have to go through on behalf of our members, just to get their tech ducks in a row. Marielle, one of my full-time staff in the Philippines, has been wrestling with Google for...
How to Sell Your Salon – By Uncovering the Hidden Value
Marnie here, When I sold my first salon business, I got a fat six figures for it. Now, for most owners of a typical hair or beauty salon, that seems like an awful lot of money to ask. And it is, but I was able to get it because I'd uncovered some hidden value that...
Is YOUR Niche Market as Rich as This?
The recent addition of a new puppy to the Milner household has once again highlighted for me the immense power of the riches to be found in niche markets. And it makes me wonder why so many business owners ignore this, and try to be all things to all people. For the...
[NEW VIDEO] How to Advertise on Facebook
If you're not a geek, navigating the 'back-end' of Facebook's advertising portal is enough to have you tearing your own hair out. Worse, Facebook keeps changing things, just as you get used to it. And you can spend frustrating hours just trying to work out what the...
A simple decision – now this salon owner can take holidays…
Now, Salon owners can take holidays with this simple tips from us! It can be a scary thing to contemplate. "I wish we had a receptionist - but how can I generate enough business to pay for her???" It's a question Jasmine Dwyer asked herself often. One day, she just...
What’s your Salon’s USP?
I've written a lot, taught a lot, coached a lot on the subject of USP or Unique Selling Proposition. While most of our Worldwide Salon Marketing Members 'get' the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other...