Blog

If Google exits Australia, here’s what you need to do to protect your online assets
I’ve written at length and often, of the dangers of relying on one of anything in business. one supplier one employee one or very few large customers one source of leads one online marketing asset one primary source of finance one product It’s an endless list. Because...

Four tips to create great salon offers
Most business owners know that Christmas is a no-brainer. Bookings are full, and everybody's scrambling to fit as many clients in as possible before the break. But the really smart owners have their eyes on the New Year. Finding clients before Christmas is easy....

How to Create a Social Media Strategy For Your Salon or Spa
It can be really overwhelming when you start thinking about what you need to do on social media for your salon or spa. You have all the questions you ask yourself … How often do I have to post? What platforms do I use for my business? What kind of content do I need...

How to Get 50 New Salon Clients a Month with Online Ads
How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...
LIVE on Zoom – Monday, May 4th: Karen Briffa’s 6-Point Plan to be “Coronavirus-Ready” When Your Salon Re-Opens
Coronavirus will still be with us after businesses are allowed to open their doors. Clients will be nervous, wary of salons that can't demonstrate absolute adherence to hygiene and social distancing. Karen Briffa's Le Beau Clinic & Day Spa has won the World Luxury...
HOW THIS SALON OWNER USES VIDEO TO DOMINATE HER MARKET – AND MAKE MONEY!
Use your time during the lockdown! Find out how to use simple, short videos - just like Carolyn does - to drive clients into your busines, and dominate your local market. Book a FREE 30 minute coaching session with me, and I'll show you, live on screen, how Carolyn...
[VIDEO] How this salon sold $16,000 in retail products – in TWO DAYS…..
The pandemic lockdown has paralyzed thousands of salon business owners. Like deer in the headlights, many are frozen into inaction. But for some, the threat to business survival has galvanized them into ACTION stations. Like Lisa van Dyk of Gloss Beauty in New...

3 Ways to Keep Your Salon Sales Up with “Pandemic Proofing” Against Covid-19
Do you feel the lockdown is a disaster, or...an opportunity? Get a FREE 30-minute "Massive Action" strategy session with WSM's founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over. AND be ready...