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What’s your Salon’s USP?
I've written a lot, taught a lot, coached a lot on the subject of USP or Unique Selling Proposition. While most of our Worldwide Salon Marketing Members 'get' the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other...
![[VIDEO] Rude clients – how to eliminate salon no-shows](https://worldwidesalonmarketing.com/wp-content/uploads/2018/11/How-to-stop-no-shows-1080x675.png)
[VIDEO] Rude clients – how to eliminate salon no-shows
Here's a frightening exercise for you: 1) Take a look at last month's appointments in your salon. 2) Now, tick the ones who didn't bother to show up. 3) Multiply that by the average ticket price. What's the number? A thousand dollars? Two thousand? More? You're not...
How to Create a Social Media Strategy For Your Salon or Spa
It can be really overwhelming when you start thinking about what you need to do on social media for your salon or spa. You have all the questions you ask yourself … How often do I have to post? What platforms do I use for my business? What kind of content do I need...
If Google exits Australia, here’s what you need to do to protect your online assets
I’ve written at length and often, of the dangers of relying on one of anything in business. one supplier one employee one or very few large customers one source of leads one online marketing asset one primary source of finance one product It’s an endless list. Because...
Four tips to create great salon offers
Most business owners know that Christmas is a no-brainer. Bookings are full, and everybody's scrambling to fit as many clients in as possible before the break. But the really smart owners have their eyes on the New Year. Finding clients before Christmas is easy....
How to Get 50 New Salon Clients a Month with Online Ads
How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...
LIVE on Zoom – Monday, May 4th: Karen Briffa’s 6-Point Plan to be “Coronavirus-Ready” When Your Salon Re-Opens
Coronavirus will still be with us after businesses are allowed to open their doors. Clients will be nervous, wary of salons that can't demonstrate absolute adherence to hygiene and social distancing. Karen Briffa's Le Beau Clinic & Day Spa has won the World Luxury...
HOW THIS SALON OWNER USES VIDEO TO DOMINATE HER MARKET – AND MAKE MONEY!
Use your time during the lockdown! Find out how to use simple, short videos - just like Carolyn does - to drive clients into your busines, and dominate your local market. Book a FREE 30 minute coaching session with me, and I'll show you, live on screen, how Carolyn...