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What’s your Salon’s USP?

What’s your Salon’s USP?

I've written a lot, taught a lot, coached a lot on the subject of USP or Unique Selling Proposition. While most of our Worldwide Salon Marketing Members 'get' the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other...

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Four tips to create great salon offers

Four tips to create great salon offers

Most business owners know that Christmas is a no-brainer. Bookings are full, and everybody's scrambling to fit as many clients in as possible before the break. But the really smart owners have their eyes on the New Year. Finding clients before Christmas is easy....

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