Blog

What’s your Salon’s USP?

What’s your Salon’s USP?

I've written a lot, taught a lot, coached a lot on the subject of USP or Unique Selling Proposition. While most of our Worldwide Salon Marketing Members 'get' the reasoning behind all the Emotional Direct Response salon marketing ads, flyers, letters and other...

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Why Email Beats Social Media for Salons & Spas

Greg here,  If you're reading this, chances are you found it because you got an email from me, and clicked on the link in that email.  And that's because...after years and years of ever-increasing social media - email is still by far the most powerful form of digital...

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Is Your Salon ‘Congruent’?

Is Your Salon ‘Congruent’?

Marnie here,  “Is your salon business CONGRUENT”?  Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you discover, it’s completely worthless unless you implement it, or put it to...

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How to Sell Salon Memberships

How to Sell Salon Memberships

How to Sell Salon Memberships - and Bring in Cash Up Front! Marnie here, Almost every day, one of our Client Attraction System members from somewhere in the world writes to me with a question starting with something like "What do you do in such-and-such a...

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