How to Market a Barber Shop

John Abbott of Abbotts Barber Shop in Brisbane  Over the years I’ve had many business owners come to me for marketing guidance and ask “give me a way to find a hundred new customers” or words to that effect.   And I always tell them “There is no ONE way to get a hundred new…

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[VIDEO] How to Make Selling in the Salon EASY

Interview with Marnie Kallmeyer, host of Salon Mavens with Marnie Kallmeyer on Facebook. Selling retail in the salon frightens many hair & beauty professionals. But in this interview, Marnie dispels the myths and nonsense around selling salon retail – – or services, for that matter – and says it all comes down to two crucial…

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Rich Salon Owner Podcast #20 – Selling in Your Salon Made EASY – with Marnie Kallmeyer

IMPORTANT: If you like what you’re hearing on this podcast, please give us a review.  Think ‘selling’ is a dirty word? You’re no orphan, many small business owners a terrified of appearing to be ‘pushy’ or ‘salesy’. But in this week’s Rich Salon Owner Podcast, I’m talking with a salon owner who discovered the ‘selling…

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Rich Salon Owner Podcast #19 – Got a nasty review of your salon? Here’s what to do!

IMPORTANT: if you find this podcast useful, please leave us a review. All salon owners fear a bad online review – and every business gets them from time to time. They can be extremely damaging for a business, and difficult to get removed. In today’s podcast, Greg talks to social media specialist and university lecturer Dr…

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Podcast #18 – the ‘Big Three’ of ALL Salon Marketing

IMPORTANT: if you find this podcast useful, please leave us a review. Confused about how to market your hair or beauty business? In this episode of the Rich Salon Owner podcast, WSM founder Greg Milner coaches Illinois salon owner Ginean Jackson on the ‘Sales Thinking’ required to clarify what counts in any form of marketing. Show…

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[VIDEO] How to Successfully Market a Nail Salon

Okay, you’ve started – or thinking of starting – a salon. There’s LOTS to juggle. But one thing you’ve got to get clear on right from the start is – marketing! Take a look and a listen as I coach Illinois nail salon owner Ginean Jackson through the ‘Sales Thinking’ process of getting her marketing…

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VIDEO: Confessions of a Salon Owner who Kicked Butt!



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Podcast #17 – the difference between horrible failure…and success in a salon

Show Notes:  Feel like you’re struggling in your salon or spa business? Marnie Kallmeyer knows exactly how you feel. She was there once herself. Marriage almost gone, lost the house…it was a disaster. Then, a single decision changed everything. In this podcast, she reveals how she climbed out of the morass, and turned a failing…

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New FB Support Group for Hair & Beauty Professionals who LOVE Business!

Join Salon Mavens with Marnie Kallmeyer here.  Nearly 14 years ago, when WSM was in its infancy, I met a new Member whose salon happened to be only a few blocks away from our office. Marnie Kallmeyer had bought my original Essential Salon Owner’s Marketing Toolkit, much to the sneering objections of her husband Peter, who…

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Not getting good results from your Facebook promotions?

This could be why. I have no idea if the Facebook ad you see here worked, or failed. But it looks pretty typical of thousands of such ads salons & spas use for their promotions all over the world. One of the mistakes we see often in salon promotions on Facebook is the use of an image…

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