Is your salon business CONGRUENT in all areas? Here’s a checklist…

“Is your salon business CONGRUENT” Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you glean, it’s completely worthless unless you implement it, or put it to use in some way. On one forum today I noticed a salon owner asking opinions…

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Why Do I Always Have to Sit Next to the Farting Cat?

The smallest but most compelling book in my large and diverse business library is this one. It’s by a long-time mentor of mine, Dan Kennedy, and while the title is deliberately funny, the message is a serious wake-up call for any small business owner or entrepreneur. Kennedy talks about the thousands of marketers and copywriters he’s mentored…

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“A Cruel and Shallow Money Trench…”

“The ________ business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” That was the late American ‘gonzo’ journalist Hunter S. Thompson. He was writing about the music business back in the 1970s. Really, Hunter? You…

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The salon business – are you INSANE??

For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing…

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Get Hundreds of Done-for-You Salon Promotions – for just $1!

You’re Invited … to Test Drive – for just $1 – the Salon & Spa Client Attraction System. 24/7 access to hundreds of tested, proven, done-for-you online & offline promotions, social media graphics, templates and how-to videos.

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Yes, a salon owner really CAN take holidays…

Like most salon owners, Jasmine Dwyer of Adore salon in Colac, Victoria, was ‘stressed out’. “When I was in the treatment room, I was missing so many phone calls, so much business,” she says. Fed up, she made a crucial decision that’s changed her life completely. As Jasmine explains in this recent video interview, she’s…

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3 Tips on How to Get More Salon Clients & Bookings Online

Week in, week out, Rebecca Voller opens her email to find dozens of new potential clients for her Maya Spa in Dromana, Victoria. In the 15 months since February 2017, when the new website WSM built for her went ‘live’ (www.mayapsa.com.au), more than EIGHT HUNDRED prospective new clients have put their hands up to say,…

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[VIDEO] Thinking of selling your salon business? Three CRUCIAL tips to increase your sale price…

Thinking of selling your salon or spa? In this video, Worldwide Salon Marketing founder Greg Milner explains the HIDDEN value in any hair or beauty business – and few salon owners ever realize it. FREE online analyser: CHECK YOUR WEBSITE FOR ERRORS HERE

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The little-known strategy that can DOUBLE your salon rebookings

It’s a common refrain I hear from salon & spa owners constantly; “Our re-booking rate is awful. My staff just don’t know how to re-book their clients!” We all know that getting clients regularly re-booking is perhaps THE crucial ingredient to owning and running a successful hair or beauty business. Yet according to salon software…

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The salon owner who got sick – and made MORE money! An ‘AHA’ moment…

Almost every salon owner’s worst nightmare; getting so sick that you’re forced ‘off the tools’ for an extended period. For most, it would be a financial disaster. But for Anita Clements of Twisted Desire salon in Brisbane, a sudden and debilitating illness that left her bedridden for weeks has been a… FINANCIAL WINDFALL! As Anita…

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