Podcast #16 – How to Advertise on Facebook – Part 2.

In Part 1, our social media specialist Samantha Buckley showed the right way – and the wrong way – to boost a post on Facebook. But there’s a lot more to getting it right than merely choosing a post, and hitting the ‘Boost’ button. Facebook’s advertising platform can be incredibly powerful, if you know how…

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Podcast #15: How to Advertise on Facebook – Part 1.

Does Facebook’s advertising platform do your head in?? Trying to get your salon advertising set up on Facebook so it reaches the right people, at the right time, with the right offer can be a nightmare. So we asked our Social Media advertising guru Samantha Buckley to do a video showing exactly how to do…

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[NEW VIDEO] How to Advertise on Facebook

Facebook has changed the rules. Posts on your business page are now being shown to fewer people. Unless you boost them. But how to do that effectively and efficiently, to ONLY the right target market, can be confusing. In this video, Worldwide Salon Marketing social media specialist Samantha Buckley walks you through exactly what to…

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[VIDEO] Confused about marketing yourself online? Here’s the ONE thing you need to concentrate on…

This week I clicked on a link that took me to an article with the preposterous headline 60+ SOCIAL NETWORKING SITES YOU NEED TO KNOW ABOUT IN 2018 Yes, that’s SIXTY social media platforms this writer insists that – for some reason – you ‘need’ to know about. The mind boggles. Most business owners struggle…

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Podcast #14 – How Nicole built her salon from scratch – and became the biggest and best in town. 

In the little country town of Sale, Victoria (pop. 13,000), Nicole Bertrand was just 21 and “knew nothing about business or marketing” when she opened her beauty business in the back of a hair salon. Ten years later, she’s the mother of two little kids and owns the biggest and most successful salon business in…

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Podcast #13 – Marketing your Salon Online – Simple Tips from a Veteran Online Marketer

For many in the hair & beauty industry – or ANY small business for that matter – marketing yourself online can seem like an insurmountable challenge. Social media, websites, advertising, videos, Google – it’s a nightmare of complexity. So much so that many just throw their hands in the air and give up. But it…

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The salon sales letter that brought in $52,000 – in one week!

There’s a myth in the hair & beauty industry that “people won’t read your marketing if there’s too much text.” It’s a myth because it’s nonsense. In this video, see a 5-page client letter that brought one salon owner $52,000 in sales in a single week. SEE MORE VIDEOS LIKE THIS, HERE ON OUR YOUTUBE…

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Podcast: with Jason Marrs, author of “No B.S. Pricing Strategy” – the ‘sales thinking’ behind putting prices on your products and services.

For most business owners, pricing the products and services of the business is pretty much a Pin the Tail on the Donkey exercise – looking around at what everybody else is doing, and doing much the same. But in today’s podcast, author of “No BS Pricing Strategy”, Jason Marrs reveals why it’s the least effective…

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Rich Salon Owner Podcast #11: How to Get Dozens New Clients a Month from Your Website

You’d love to have your website send you a constant stream of new prospective clients, wouldn’t you? In today’s RSO Podcast, I’m talking with Maya Spa owner Rebecca Voller about how her website sends her so many new prospective clients each month, it’s a struggle to manage the incoming inquiries. But it’s a nice problem…

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[VIDEO TUTORIAL] How to Upload a Video from your Phone or Tablet – and get it on your website!

I’ve been nagging salons & spas for years to use VIDEO to help promote their businesses. Everyone these days watches videos on their smart phones. And their tablets. It’s THE quickest and easiest way to get your message across, with personality, visual appeal, and sheer impact. Nothing beats demonstration as a sales tool. But I’d…

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