Podcast #18 – the ‘Big Three’ of ALL Salon Marketing

IMPORTANT: if you find this podcast useful, please leave us a review. Confused about how to market your hair or beauty business? In this episode of the Rich Salon Owner podcast, WSM founder Greg Milner coaches Illinois salon owner Ginean Jackson on the ‘Sales Thinking’ required to clarify what counts in any form of marketing. Show…

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[VIDEO] How to Successfully Market a Nail Salon

Okay, you’ve started – or thinking of starting – a salon. There’s LOTS to juggle. But one thing you’ve got to get clear on right from the start is – marketing! Take a look and a listen as I coach Illinois nail salon owner Ginean Jackson through the ‘Sales Thinking’ process of getting her marketing…

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VIDEO: Confessions of a Salon Owner who Kicked Butt!



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Podcast #17 – the difference between horrible failure…and success in a salon

Show Notes:  Feel like you’re struggling in your salon or spa business? Marnie Kallmeyer knows exactly how you feel. She was there once herself. Marriage almost gone, lost the house…it was a disaster. Then, a single decision changed everything. In this podcast, she reveals how she climbed out of the morass, and turned a failing…

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New FB Support Group for Hair & Beauty Professionals who LOVE Business!

Join Salon Mavens with Marnie Kallmeyer here.  Nearly 14 years ago, when WSM was in its infancy, I met a new Member whose salon happened to be only a few blocks away from our office. Marnie Kallmeyer had bought my original Essential Salon Owner’s Marketing Toolkit, much to the sneering objections of her husband Peter, who…

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Not getting good results from your Facebook promotions?

This could be why. I have no idea if the Facebook ad you see here worked, or failed. But it looks pretty typical of thousands of such ads salons & spas use for their promotions all over the world. One of the mistakes we see often in salon promotions on Facebook is the use of an image…

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[VIDEO] Are you really selling what people WANT?

Take a look at Facebook for any length of time, and you’ll see post after post of business owners pitching their stuff. Hair offers, beauty offers, blah blah blah. But people don’t buy stuff. They buy YOU. They buy your story. So what’s your story? And do you tell your story, your background, yourself?  

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Is your salon business CONGRUENT in all areas? Here’s a checklist…

“Is your salon business CONGRUENT” Online forums are wonderful things to browse around picking up useful bits of information here and there. But no matter what information you glean, it’s completely worthless unless you implement it, or put it to use in some way. On one forum today I noticed a salon owner asking opinions…

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Why Do I Always Have to Sit Next to the Farting Cat?

The smallest but most compelling book in my large and diverse business library is this one. It’s by a long-time mentor of mine, Dan Kennedy, and while the title is deliberately funny, the message is a serious wake-up call for any small business owner or entrepreneur. Kennedy talks about the thousands of marketers and copywriters he’s mentored…

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“A Cruel and Shallow Money Trench…”

“The ________ business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” That was the late American ‘gonzo’ journalist Hunter S. Thompson. He was writing about the music business back in the 1970s. Really, Hunter? You…

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