Here’s a frightening exercise for you:
1) Take a look at last month’s appointments in your salon.
2) Now, tick the ones who didn’t bother to show up.
3) Multiply that by the average ticket price.
What’s the number? A thousand dollars? Two thousand? More?
You’re not alone.
“Hair & Beauty salons are losing hundreds of millions of dollars a year because of no-shows, and the lack of deposit-taking policies for fear of upsetting clients.”
That was the headline on a blog post after a survey we did a couple of years ago. And it seems, little has changed. No-shows are still costing our industry a fortune in lost revenue.
Mostly, because so many small business owners are terrified of asking for deposits to secure appointments.
But it CAN be so simple to both eliminate the fear, AND stop the no-shows, as long-time WSM member Anita Bowe of Twisted Desire salon in Brisbane explains….
If salons want to be taken seriously by their clients and stop hemorrhaging money, they have to take the lead from industries like travel, hospitality and entertainment, which simply refuse to take bookings without payment. Customers accept those policies completely. Try booking a concert ticket and telling them you’ll pay when you get there.
It just doesn’t happen.
Another long-time WSM Member, Sharon-Lee McGaw, says deposit taking has dramatically changed the way her clients behave:
I hope the experiences of these salon owners have given you some comfort, and some confidence to do what it takes to stop those no-shows dead in their tracks!
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Greg and his team are second to none when it comes to getting clients through the door. As a start up Laser Tattoo Clinic with no reviews, I'm thrilled to say business thrived in the first five months of opening (pre Covid19) all due to the great advertising and follow up links provided by the team at WWMarketing. I'm looking forward to continuing the journey post Covid19 lockdown. Thank you, can't recommend you highly enough 🙂
For the past 10 years Greg and the team from WSM have always facilitated a highly engaging, dynamic and professional marketing platform . We have been equipped with helpful tools focused around client retention, new client lead generation and past client re-engagement. Investing in this marketing program has helped grow our business to what it is today. Highly recommend. Also I would like to say the help we had from Sam with the launch of our Social Media Shops and advertising will be sure to drive more traffic our way.