Salon Marketing Tips: Tracey’s brilliant salon client Prescription & Diagnosis system
When your doctor hands you a prescription and tells you to come back in three weeks, what do you do? You buy the drugs, and go back to the doctor in three weeks!
Imagine if salon clients had that kind of respect for their hair stylist or skin therapist. Well, hair salon owner Tracey Smyth of Barberellas in Cessnock, NSW, is training her clients to treat her salon like a professional hair clinic, using a brilliantly-simple Diagnosis and Prescription system. In this brief video interview, long-term Worldwide Salon Marketing member Tracey shows the actual diagnosis tool she uses, and reveals the dramatic effect it’s had on her business in terms of product sales and forward bookings.