Inner Circle member Bruce Fisher (left, with wife Beth) of Fisher Experience in Braintree, Massachusetts writes that since he joined the program and got his Toolkit a few months ago, sales at his salon (www.fisherexperience.com) have leapt by over $10,000 a month.
But as Bruce explains, it took a lot of effort – and startling results – to get his staff believing that ‘our’ kind of direct response marketing for salons is a far better option than the typical beauty industry ‘branding’ style advertising they were accustomed to wasting money on…
“Greg, I certainly appreciate the opportunity to give back to the hairdressing community and many thanks to (Worldwide Salon Marketing) for what I see as breaking new ground.I, like many others, have been a bit slow getting all of the ideas off the ground but the ideas that I have received from the Toolkit as well as from my Worldwide Salon Marketing coach coach Annette have worked for me quite nicely. I would advise new Members to adhere very closely to the principles of direct marketing and if you find you need additional help taking action you might find it helpful to recruit a local marketing student on an as needed basis.Our $99 dollar facial and massage special (normally 162 dollars) worked brilliantly as well as our ‘Raise the Dead’ campaign having resulted in 125 returned clients. When my team saw the results they started to come on board whereas in the past they were very doubtful. That has changed for the better and now I am getting much more enthusiasm and cooperation.
We are ready to launch our Mother’s Day campaign – e-mail, newspaper, mail drops, and banners and signs inside and outside of our building. I will be happy to report on these results next month but for now I am very excited about the response we will be getting.
Thank you to World Wide Salon MarketingBruce and Beth Fisher, Fisher Experience, Braintree, Massachusetts.