Marnie here…
As I discussed in my previous post, isn’t it interesting how our failures become our greatest teachers?

My biggest failures were the most shameful, isolating and downright revolting experiences of my life.

They were also my biggest lessons. I chose to LEARN from them. Every challenge that ever presented I chose to seek a lesson from.

I accidentally bought a little bit of a salon, but A LOT brothel that cost me my home and almost my marriage.
My most shameful, horrific failure experience ever!
Thankfully I was able to fire-sale the ‘salon’ (take whatever I could get to get out).

I’m all for learning, but seriously, failing isn’t fun and the lessons we learn are often difficult ones.

Late one night, in the 2am ‘wake up in the sweats’ moment – that I would not lose anymore, I was going to learn to do whatever I had to.

Something had to change and fast.

Two words would always make my eyes glaze over. They were 2 areas I knew nothing about and felt intimated but knew I had to learn about.

Marketing…and Systems!


Wouldn’t it be nice to get the same lesson and avoid the failure all together? If only I had been driven to learn about marketing and systems without that humiliating failure.
It occurred to me that surely there MUST be a way where I can inexpensively hire someone to do some marketing layouts for me, that I can use and re use whenever I wanted.
There must be someone who can systemise and monetise my salon. 
I searched high and low, found a few business coaches who all talked the same stuff and charge A LOT.
I tried a couple of them, but it was more fluff than effectiveness for me.
I managed to find all my answers in the company Worldwide Salon Marketing (WSM) whose entire business was on marketing / ad templates that I could just tweak to my salon details.
(Sadly I let their Simple Salon Marketing manual sit and collect dust for 9 months before I finally devoured it all in one night and implemented my first ad the next day!)

They had a lot of audio I could listen to and absorb as much information as I could on the mindset and psychology behind successful business, advertising, CUSTOMERS!

And none of it was ‘woe is me’ – it was all about being positive, in the face of your struggles, and TAKING action.

Not waiting for it to change… MAKING IT CHANGE!

I developed marketing strategies/steps taken when I did an ad campaign. What ones worked best, what wording worked best.

I learned how to ‘turn the tap on’, I learned how to put it all together to make money AND make customers happy. Finally our account was looking healthier and so was business.

We were MAKING money! Delightfully, somewhere in here our marriage recovered as well!

It gave me an incredible sense or relief and control of my business that I hadn’t ever felt before.

This amazing box of feelings only increased when I discovered Done-For-You templates for staff training, salon operations, and scripts became a BIG part of our business for everything.

(TIP: This amazing package for hair and beauty owners is available for instant download right here!)

.. and I really learned HOW to hire, HOW to fire.

HOW to train my staff so that they didn’t run the show – I DID!

Having my salon systemised and my marketing sorted, I devoured everything I could get my hands and eyes on!

You have no idea of the sense of FREEDOM all this knowledge and these tools gave me!

Another incredibly powerful marketing system I discovered was the huge power of…Google!

Yes, Google. Like lots of salon owners “of a certain age” I used to advertising heavily in the Yellow Pages. No more of course – because Google IS the new Yellow Pages.

But having a website or a Facebook page, and getting prospective clients to actually find you and notice you are two different things.

So here’s a freebie for you:

Need some help getting NOTICED? 

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