Breaking salon sales records – in the Australian Outback


Glenda (3rd from right) and her team at Hair Today in Alice Springs

Alice Springs, Northern Territory, in the ‘dead heart’ of Australia. Think jackeroos, cattle, red dust and elderly tourists towing caravans. Hardly an ideal location, you’d think, for a thriving hair & beauty salon.

But they’re bred tough in the Northern Territory. When Janet Chisholm and her business partner Glenda started their salon from scratch four years ago, they knew they’d need some powerful, consistent and proven marketing strategies. Janet joined WSM’s My Social Salon marketing program, including the Toolkit, a new website, hundreds of done-for-you templates and more.

“We’re smashing it,” said Janet today in a video interview recorded via Skype from her cattle station homestead two hours drive north of Alice Springs. “We’ve just had our biggest week ever, saw no fewer than 345 clients, all our debts are paid off, we’ve got money in the bank, it’s really great!”


hair today googleThere’s nothing magical or ‘lucky’ about the success of Janet & Glenda’s salon. They had energy, talent and drive, and the willingness to seek out the right tools, training and guidance. And they didn’t rely on just one form of marketing to achieve the stellar results they’ve enjoyed in less than four years. Janet knew that in a town like Alice, with so much transient, seasonal traffic, they’d need to dominate online searches to attract casual traffic passing through town.

So the website built for them as part of their My Social Salon membership has become absolutely crucial. It now ranks at the top of searches for ‘hair salon alice springs’ and brings them a steady flow of bookings. But they don’t merely rely on Google and Facebook for their business. Hard copy mail, radio advertising, in-salon promotions, street-front posters…it takes a LOT to make a salon as successful as Hair Today.

(And who says country town businesses can’t be successful? They don’t get any more remote than Alice Springs!)

Check out the My Social Salon program here. (The membership program is capped – the only way any new salons get into the program is when another Member sells their business.)

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.