How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising

Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that “some of the mud sticks.”

But it takes some careful “Sales Thinking” and technical skill to avoid wasting that money, and a lot of time. It’s often a mistake to ask one ad to do all the ‘heavy lifting’ – in other words, asking an ad to bring instant sales straight off the bat.

Advertising a salon’s services isn’t like selling something generic, like a fridge, or a microwave oven. Everybody is familiar with those products, but for personal services? Not so much.

So it’s often better for a salon to use digital advertising to ‘raise leads’ and then up-sell to those prospective customers and clients, rather than try to sell a big-ticket service to them up-front.

Wafaa Karim, owner of Sydney’s Cronulla Skin Sanctuary, needed more clients for her new tattoo removal machine.

So with Worldwide Salon Marketing’s help, Wafaa crafted an offer designed to raise leads.

Facebook ads for salons &s

Wafaa Krim (right) and her team at Cronulla Skin Sanctuary

Here’s what happened: 

1) First, we designed and built a landing page to take traffic from advertising on Facebook. The landing page looks like this…

Landing page for salon Facebook advertising

Here’s a link to that landing page. 

2) Second, we wrote and designed a series of half a dozen ads for testing a Facebook campaign to direct prospective clients to the offer on that landing page. Wafaa’s daily advertising budget was spread evenly across all of the ads. Each ad contained the same text above the image or video. Over a 14-day period, we monitored the relative costs versus the clicks each of those ads produced.

The data eventually showed us that one particular ad was producing the best ‘click-through-rate’ at the lowest cost. So we concentrated Wafaa’s chosen daily budget into that one ad. The ad looks like this:

Facebook advertising for salons &s
That ad campaign – albeit interrupted mid-term by Covid-19 lockdowns – has now been running for several months. In july 2020 alone, it produced no fewer than 58 ‘conversions’. That’s a measure of the number of people who saw the ad, clicked through to the landing page, and filled in the “Yes, Pick Me” form on the page.

That’s a conversion rate of nearly 10%, a huge figure in comparison with the worldwide average for Facebook ads.

(That figure does not include people who saw the ad and instead of filling in the form, picked up the phone and called the salon to make a booking.)

Here’s a graph of those landing page opt-ins for the month of July: 

 

Facebook advertising graph for salons
It’s made Wafaa Karim a very happy salon owner: 

 

Online advertising for salons &s
Need help with your online advertising and marketing? 

Find out more here, and talk direct to the founder of Worldwide Salon Marketing, Greg Milner, about your online advertising goals. Call +61-8-94439327

HOW THIS SALON OWNER USES VIDEO TO DOMINATE HER MARKET – AND MAKE MONEY!

Use your time during the lockdown! 

Find out how to use simple, short videos – just like Carolyn does – to drive clients into your busines, and dominate your local market. 

Book a FREE 30 minute coaching session with me, and I’ll show you, live on screen, how Carolyn does it, and you can too!

Greg Milner
CEO & Founder, Worldwide Salon Marketing
Author, “Rich Salon Owner” and “Simple Salon Marketing”

– G’day, it’s Greg at Worldwide Salon Marketing.

If your business has been closed by the pandemic, then here’s a way you can use that down time to get ready for when   lockdowns are lifted. Today I wanna introduce you to a salon owner who owned an ordinary salon in a suburb of one of our major cities, and using a very, very easy tool that everybody carries in their pocket 24 hours a day, she turned her business into the biggest and most successful in her field within a year.

She did it using this thing, very simple, just an ordinary mobile phone. And within a very short time, Carolyn Evans had brought in clients from all over the world to her suburban business.  

Here’s how she did it.

 

3 Ways to Keep Your Salon Sales Up with “Pandemic Proofing” Against Covid-19

3 Ways to Keep Your Salon Sales Up with “Pandemic Proofing” Against Covid-19

Do you feel the lockdown is a disaster, or…an opportunity

Greg Milner, Founder, Worldwide Salon MarketingGet a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over. 

AND be ready to hit the ground running when the crisis is over. 

Hit the button below now and choose your day and time for a free strategy session with Greg. 

Thousands of salons all over the world have been forced to shut their doors due to coronavirus.

Many owners are frozen in fear.

But the crisis WILL end.

And there ARE actions you can take to prepare yourself for when the lockdown is over – when you can open your doors again.

The salon owners who are using the down-time to fine-tune their marketing and online assets are going to be in the best position to hit the ground running.

As soon as long-time Worldwide Salon Marketing member Effie Tsopolous was told to shut down her big Hobart skin care centre, she was on the phone to us.

“Help!” she said. “I need to make changes FAST to our website and Facebook pages so we can at least sell retail products, gift vouchers, and promote skin consultations by Zoom video.”

So our team of developers went to work. First, a major update to Effie’s home page: 

(Click on image to go to Escape’s home page)

Then, designing a new page and uploading a raft of images of the products she wanted to sell online:

(Click on image to go to Escape’s online shop)

Next, an overhaul of Effie’s Facebook page, with a new cover photo, and tweaking the page to allow for online booking of free skin consultations:

(Click on image to go to Escape’s Facebook page)

seo-salons-and-spas-australia“Being quick to make these changes and updates is already having an effect,” says Effie. “We’re getting sales online, and we haven’t even started making phone calls to clients or emailing them with links to the site.” 

 

Here’s another example of a salon taking “Massive Action” to keep the cash register ticking over during the coronavirus pandemic. 

Karen Skewes is an award-winning owner of Le Beau Day Spa in Perth. This morning, she sent out this carefully-worded email: 

Do you feel the lockdown is a disaster, or…an opportunity

Greg Milner, Founder, Worldwide Salon MarketingGet a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over. 

AND be ready to hit the ground running when the crisis is over. 

Hit the button below now and choose your day and time for a free strategy session with Greg. 

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn’t doing as well as you could be online? Complete the form below and we’ll do a comprehensive “Stress Test” on your website, Google Business Listing and search engine ranking for you. 

Getting your business visible in search engines like Google isn’t about luck. 

It’s about getting all your technical ducks in line, so it’s easier for Google to show your business to people searching for what you sell. 

And you might be surprised – even shocked – at the kind of places and websites you’re mentioned or listed. 

All of these have to be checked, along with any technical errors on your website – and for most owners of small local businesses, that’s pretty much impossible without a LOT of time and some technical expertise. 

In this video, I walk you through some of the processes we go through when we set out to analyse a business’s online presence. 

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How to Get 50 New Salon Clients a Month with Online Ads

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How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...

How we “stress test” your website for you

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How to add to or edit your WordPress website

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I’ve lost count of the number of websites we’ve built and maintain for salon & spa owners – it’s well over 500 anyway.

Once upon a time, only true geeks had the skill and desire to work on updating websites. But thanks to advances in technology, it’s becoming easier and easier for even the technology-challenged to do a lot of this stuff on a home computer.

All the websites we build are constructed using the universal WordPress content management platform, using a Divi theme as the content ‘builder’. The beauty of Divi is you can quickly and easily add or change your words, images, photos and videos on the ‘front end’ – without knowing a thing about techy stuff like coding.

In this video, I’m joined by one of our resident digital marketing specialists, Sam Buckley as we take you through a short ‘how-to’ make changes on your own WordPress site.

Fill in the form below the video if you’d like a FREE “Health Check” of your own website and other online assets, such as your Google Business Listing…

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How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn't doing as well as you could be online? Complete the form below and we'll do a comprehensive "Stress Test" on your website, Google Business Listing and search engine ranking for you.  Getting your business visible in search engines like Google...

How to add to or edit your WordPress website

How to add to or edit your WordPress website

I've lost count of the number of websites we've built and maintain for salon & spa owners - it's well over 500 anyway. Once upon a time, only true geeks had the skill and desire to work on updating websites. But thanks to advances in technology, it's becoming...

If your Facebook ads aren’t working….here’s why!

If your Facebook ads aren’t working….here’s why!

If your salon Facebook ads aren't working... I stole the following from veteran Facebook marketer Cameron Steedman, because I couldn't have put it better myself! "The picture above is the EXACT step-by-step plan that I have developed over 5+ years advertising on...

If your Facebook ads aren’t working….here’s why!

If your Facebook ads aren’t working….here’s why!

If your salon Facebook ads aren’t working…
I stole the following from veteran Facebook marketer Cameron Steedman, because I couldn’t have put it better myself!
“The picture above is the EXACT step-by-step plan that I have developed over 5+ years advertising on social media
 
Stems from Millions of Dollars Advertising knowledge…
…and is the same plan that we implement for all of our social media marketing clients so listen closely, I know what I’m talking about…
The step by step plan is fairly self explanatory but please comment down below if you have any questions regarding its implementation.
RETARGETING!
There are so many of you that put up 1 ad and if that 1 ad is not profitable then that will determine your Facebook Ads success? REALLY?!
How often do you purchase something based on your first interaction with a business? Hardly ever right?
Multiple studies have shown that an individual needs 7+ interactions with a business to take action…
So stop thinking that someone who has never met you, who has never seen your product or service before, who doesn’t trust you yet is going to grab their credit card and buy straight away!
This is why retargeting is SOOOOO important. You should at least have 4-5 versions of retargeting ads.
Is this expensive? NO!
When done correctly your CPM (Cost per 1,000 Impressions) should be between $5-$20 (this can be much lower if you are using a different campaign objective).
This means that showing 1 ad to someone costs you between $0.005 – $0.02!
Logically, the more you show how good your product/ service is to someone and the more they trust you the higher the probability of them becoming a customer becomes.
So if you show 15 retargeting Ads to the SAME person (which you can do very easily) that would cost you $0.075 – $0.30!!
The probability of that person becoming your customer who has seen your retargeting ads up to 15 times has now skyrocketed.
THIS IS WHY RETARGETING IS SO IMPORTANT!
Not retargeting is one of the main reasons why so many advertising campaigns fail on social media.”
If you have any questions about Retargeting/Facebook’s Magic Number (50) or the Advertising Loop then please comment down below, or call the number at the top of this page, I will be more than happy to help.

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How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn't doing as well as you could be online? Complete the form below and we'll do a comprehensive "Stress Test" on your website, Google Business Listing and search engine ranking for you.  Getting your business visible in search engines like Google...

How to add to or edit your WordPress website

How to add to or edit your WordPress website

I've lost count of the number of websites we've built and maintain for salon & spa owners - it's well over 500 anyway. Once upon a time, only true geeks had the skill and desire to work on updating websites. But thanks to advances in technology, it's becoming...

If your Facebook ads aren’t working….here’s why!

If your Facebook ads aren’t working….here’s why!

If your salon Facebook ads aren't working... I stole the following from veteran Facebook marketer Cameron Steedman, because I couldn't have put it better myself! "The picture above is the EXACT step-by-step plan that I have developed over 5+ years advertising on...