Call Jenna Riley at Phorest on 1800 945 250
Need help with any SEO, website or digital advertising problem?
Call WSM founder Greg Milner on +61-894439327
How to get dozens of new clients for your salon or spa every month using digital advertising
Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that “some of the mud sticks.”
But it takes some careful “Sales Thinking” and technical skill to avoid wasting that money, and a lot of time. It’s often a mistake to ask one ad to do all the ‘heavy lifting’ – in other words, asking an ad to bring instant sales straight off the bat.
Advertising a salon’s services isn’t like selling something generic, like a fridge, or a microwave oven. Everybody is familiar with those products, but for personal services? Not so much.
So it’s often better for a salon to use digital advertising to ‘raise leads’ and then up-sell to those prospective customers and clients, rather than try to sell a big-ticket service to them up-front.
Wafaa Karim, owner of Sydney’s Cronulla Skin Sanctuary, needed more clients for her new tattoo removal machine.
So with Worldwide Salon Marketing’s help, Wafaa crafted an offer designed to raise leads.
Wafaa Krim (right) and her team at Cronulla Skin Sanctuary
1) First, we designed and built a landing page to take traffic from advertising on Facebook. The landing page looks like this…
Here’s a link to that landing page.
2) Second, we wrote and designed a series of half a dozen ads for testing a Facebook campaign to direct prospective clients to the offer on that landing page. Wafaa’s daily advertising budget was spread evenly across all of the ads. Each ad contained the same text above the image or video. Over a 14-day period, we monitored the relative costs versus the clicks each of those ads produced.
The data eventually showed us that one particular ad was producing the best ‘click-through-rate’ at the lowest cost. So we concentrated Wafaa’s chosen daily budget into that one ad. The ad looks like this:
That’s a conversion rate of nearly 10%, a huge figure in comparison with the worldwide average for Facebook ads.
(That figure does not include people who saw the ad and instead of filling in the form, picked up the phone and called the salon to make a booking.)
Here’s a graph of those landing page opt-ins for the month of July:
Find out more here, and talk direct to the founder of Worldwide Salon Marketing, Greg Milner, about your online advertising goals. Call +61-8-94439327
Find out how to use simple, short videos – just like Carolyn does – to drive clients into your busines, and dominate your local market.
Book a FREE 30 minute coaching session with me, and I’ll show you, live on screen, how Carolyn does it, and you can too!
Greg Milner
CEO & Founder, Worldwide Salon Marketing
Author, “Rich Salon Owner” and “Simple Salon Marketing”
– G’day, it’s Greg at Worldwide Salon Marketing.
If your business has been closed by the pandemic, then here’s a way you can use that down time to get ready for when lockdowns are lifted. Today I wanna introduce you to a salon owner who owned an ordinary salon in a suburb of one of our major cities, and using a very, very easy tool that everybody carries in their pocket 24 hours a day, she turned her business into the biggest and most successful in her field within a year.
She did it using this thing, very simple, just an ordinary mobile phone. And within a very short time, Carolyn Evans had brought in clients from all over the world to her suburban business.
Here’s how she did it.
Do you feel the lockdown is a disaster, or…an opportunity?
Get a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over.
AND be ready to hit the ground running when the crisis is over.
Hit the button below now and choose your day and time for a free strategy session with Greg.
Thousands of salons all over the world have been forced to shut their doors due to coronavirus.
Many owners are frozen in fear.
But the crisis WILL end.
And there ARE actions you can take to prepare yourself for when the lockdown is over – when you can open your doors again.
The salon owners who are using the down-time to fine-tune their marketing and online assets are going to be in the best position to hit the ground running.
As soon as long-time Worldwide Salon Marketing member Effie Tsopolous was told to shut down her big Hobart skin care centre, she was on the phone to us.
“Help!” she said. “I need to make changes FAST to our website and Facebook pages so we can at least sell retail products, gift vouchers, and promote skin consultations by Zoom video.”
So our team of developers went to work. First, a major update to Effie’s home page:
(Click on image to go to Escape’s home page)
Then, designing a new page and uploading a raft of images of the products she wanted to sell online:
(Click on image to go to Escape’s online shop)
Next, an overhaul of Effie’s Facebook page, with a new cover photo, and tweaking the page to allow for online booking of free skin consultations:
(Click on image to go to Escape’s Facebook page)
“Being quick to make these changes and updates is already having an effect,” says Effie. “We’re getting sales online, and we haven’t even started making phone calls to clients or emailing them with links to the site.”
Here’s another example of a salon taking “Massive Action” to keep the cash register ticking over during the coronavirus pandemic.
Karen Skewes is an award-winning owner of Le Beau Day Spa in Perth. This morning, she sent out this carefully-worded email:
Do you feel the lockdown is a disaster, or…an opportunity?
Get a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over.
AND be ready to hit the ground running when the crisis is over.
Hit the button below now and choose your day and time for a free strategy session with Greg.
Getting your business visible in search engines like Google isn’t about luck.
It’s about getting all your technical ducks in line, so it’s easier for Google to show your business to people searching for what you sell.
And you might be surprised – even shocked – at the kind of places and websites you’re mentioned or listed.
All of these have to be checked, along with any technical errors on your website – and for most owners of small local businesses, that’s pretty much impossible without a LOT of time and some technical expertise.
In this video, I walk you through some of the processes we go through when we set out to analyse a business’s online presence.
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NEED HELP? Call Jenna Riley at Phorest on 1800 945 250 Need help with any SEO, website or digital advertising problem? Call WSM founder Greg Milner on +61-894439327
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How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...
Use your time during the lockdown! Find out how to use simple, short videos - just like Carolyn does - to drive clients into your busines, and dominate your local market. Book a FREE 30 minute coaching session with me, and I'll show you, live on screen, how Carolyn...
Do you feel the lockdown is a disaster, or...an opportunity? Get a FREE 30-minute "Massive Action" strategy session with WSM's founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over. AND be ready...
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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
Used, tested & proven by more than 4,400 salons & spas worldwide.
Get your copy today!
