by Greg Milner | Nov 28, 2018 | Rich Salon Owner Podcast
When my friend and colleague Chris Sanders wrote a song for a grown-ups album he was recording, he had no idea it would turn into a children’s publishing and marketing phenomenon.
The song was Angel Star, written for his daughter Emmy, and in this podcast video, Christ reveals how a combination of a great product, excellent marketing, and community involvement made him one of New Zealand’s biggest-selling authors…
SHOW NOTES:
- Watch how the Big Three of marketing were used perfectly to create a buying frenzy
- Discover how Chris turned a $2 product into a $20 product
- Listen to the catchy songs Chris wrote and performed
- Buy Chris’s songs and books from www.angelstar.co.nz
by Greg Milner | Aug 31, 2018 | Rich Salon Owner Podcast
IMPORTANT: If you like what you’re hearing on this podcast, please give us a review.
Think ‘selling’ is a dirty word? You’re no orphan, many small business owners a terrified of appearing to be ‘pushy’ or ‘salesy’.
But in this week’s Rich Salon Owner Podcast, I’m talking with a salon owner who discovered the ‘selling secrets’ that literally quadrupled sales of her products and services.
My colleague Marnie Kallmeyer was afraid of the whole act of selling – until she realised a couple of ‘Super Truths’.
In this podcast, listen in to Marnie as she reveals
- How a simple change of mindset changed her sales almost overnight.
- What she said to her staff to get them selling more effectively
- How a simple, single sentence made all the difference.
Show Notes:
Join Marnie’s free guidance group on Facebook, Salon Mavens with Marnie Kallmeyer here
Get Instant Access to the world’s biggest salon marketing resources vault for just ONE DOLLAR; Check out the Client Attraction System here.
by Greg Milner | Aug 23, 2018 | Rich Salon Owner Podcast
IMPORTANT: if you find this podcast useful, please leave us a review.
All salon owners fear a bad online review – and every business gets them from time to time. They can be extremely damaging for a business, and difficult to get removed. In today’s podcast, Greg talks to social media specialist and university lecturer Dr Catherine Archer of Murdoch University as she details the steps any salon owner can take to minimize the damage.
Show notes:
- How to keep tabs on your online reviews
- What to do first if you get a bad one
- What is defamation, and how to tell if you’ve been defamed.
Resources:
The Australian Competition & Consumer Commission provides a comprehensive guide to handling online reviews here: https://www.accc.gov.au/business/advertising-promoting-your-business/managing-online-reviews
by Greg Milner | Aug 17, 2018 | Rich Salon Owner Podcast
IMPORTANT: if you find this podcast useful, please leave us a review.
Confused about how to market your hair or beauty business? In this episode of the Rich Salon Owner podcast, WSM founder Greg Milner coaches Illinois salon owner Ginean Jackson on the ‘Sales Thinking’ required to clarify what counts in any form of marketing.
Show Notes:
- How everything in marketing comes under The ‘Big Three’ headings – Target Market, Message, Media
- Why it’s important to be ‘visible’
- How to be found by prospects searching for your services
- What you need to know – and what you can safely ignore – about technology
Resources:
In this Podcast, Greg refers to the industry-standard direct response marketing manual for hair & beauty salons, Simple Salon Marketing. Get an instant download of Simple Salon Marketing here: https://worldwidesalonmarketing.com/salonmarketing/
by Greg Milner | Aug 2, 2018 | Rich Salon Owner Podcast
Show Notes:
Feel like you’re struggling in your salon or spa business?
Marnie Kallmeyer knows exactly how you feel. She was there once herself.
Marriage almost gone, lost the house…it was a disaster.
Then, a single decision changed everything. In this podcast, she reveals how she climbed out of the morass, and turned a failing business into a spectacularly successful one.
https://www.facebook.com/groups/206188080074178/
by Greg Milner | Feb 16, 2018 | Rich Salon Owner Podcast
In Part 1, our social media specialist Samantha Buckley showed the right way – and the wrong way – to boost a post on Facebook. But there’s a lot more to getting it right than merely choosing a post, and hitting the ‘Boost’ button.
Facebook’s advertising platform can be incredibly powerful, if you know how to use it effectively. One of the most effective ways of finding more clients just like the ones you already have is by creating what’s called a ‘lookalike’ audience. That’s when you create a spreadsheet of your clients – four columns with their first name, last name, email address and phone number – and import it into Facebook.
What Facebook does then – and very cleverly – is send out ‘bots’ that go find thousands more people with similar interests and demographics to your own client list.
In Video 2, Sam shows exactly how to do it, step by step.
SHOW NOTES:
- Exactly what you need from your salon software to create a lookalike list.
- Where to go in Facebook to upload your client list.
- The three step process to create your ‘lookalike’ audience.
Need help? Call Sam at Worldwide Salon Marketing on +61894439327
More FREE resources:
1. Free How-to Videos here: http://worldwidesalonmarketing.com/free-marketing-videos/
2. Free Rich Salon Owner ebook and audio book: http://worldwidesalonmarketing.com/rich-salon-owner/
