Google ads or Facebook ads – Which is Best?

Confused about whether to advertise on Google OR Facebook? 

You are not alone. Thousands of business owners are overwhelmed with the options. 

Let alone the technology itself. 

So I’ve recorded this short video to explain the differences. Watch this before you spend any money on digital advertising!

Makes sense, right?

Call me or one of my specialist digital marketing team members if you’d like any kind of one-on-one help so you don’t throw money down the advertising toilet:

+61894439327

And here’s a freebie for you: complete the form below for a FREE (Value $245) comprehensive Website Health Check of your own online presence…

[VIDEO] Instagram – how to use it to grow your salon

[VIDEO] Instagram – how to use it to grow your salon

It’s Marnie here,

Does technology do your head in?

Yep, mine too, in particular, social media – goodness me, it’s just such a minefield, and so much information to absorb, it’s just hard to know what you really need to know, and what you can safely ignore.

I got my head around Facebook pretty easily. But Instagram is a whole different kettle of fish, so I had to learn that too!

And I know -‘cos I talk to a LOT of people in the salon & spa industry, just like me, that there’s a lot of confusion about Instagram and what it’s good for.

Turns out, quite a lot!

So, as part of my new Client Attraction System 2.0 online training course, we’ve produced an entirely new, 6-part video module:
“Instagram Success Secrets for Salons & Spas”
It’s just the first of TEN complete “how-to” modules in the Client Attraction System course, but it’s a crucial one…
…because more than half a billion people use Instagram every day, you can’t really afford NOT to be in front of as many of them as you can.

Here’s just one of the six how to videos, featuring a salon that’s built its business on Instagram, with nearly a quarter of a million followers!

Now, there’s a lot more to getting Instagram right that just what you’ve seen in that video.

The new Instagram module in CAS 2.0 takes you through exactly how to

* Set up your Instagram account correctly (and there a traps for the unwary!)

* Hashtags and how to use them.

* What are Instagram Stories

* How to use Stories

* Stories for Business, and how to Re-Use Them (a great time-saver!)

PLUS a whole bunch of free resources you can download.

To find out more about the Client Attraction System, click on the image below…and I’ll see you on the next page:-)

[VIDEO] Simple Salon Website Hacks that Get Your More Clients

Marnie here,

What if you could attract more clients to your salon while you sleep…

…or while you’re enjoying time with friends and family…

…or even while you’re away on an overseas holiday?

It’s the dream of many a salon owner, isn’t it? Yet, for many of our Members at Worldwide Salon Marketing, it happens all the time.

And it’s all thanks to an incredibly simple, but very powerful tool that my technical specialists install on almost every website we build for salons & spas, all over the world.

It’s called a Lead Magnet…

…it’s just a little form called an ‘opt-in’, offering the website visitor a reason to hand over their name, email address and phone number.

Many of the websites we’ve built and maintain for salons & spas have literally hundreds of people fill in their lead magnet form, and in some cases, turned more than 300 people into regular clients in a single year.

It’s kind of like having an unpaid salesperson!

Watch this short video as WSM’s founder Greg Milner describes how it works:

(and below the video, find out how you can get this done for you, so you too can start getting a steady stream of new leads and clients!)

That’s an incredibly powerful strategy, don’t you think?

And it works brilliantly.

In April 2019 alone, forty four prospective new clients filled in that little form on Allura’s website!

That’s 44 people who, for the sake of a little $25 giveaway, can be turned into regular clients.

Let’s do some numbers here:

Let’s say that only 20% of those people book a second service. That’s ten people. And that’s happening at Allura every month!

It’s such a simple little tweak, but hugely effective in generating new business.

It’s like having an unpaid salesperson, working 24 hours a day for you. Kinda cool, don’t you think?

Is YOUR website working like an unpaid salesperson?

Click the image below to find out more.

Is YOUR website set up to give you the best chance of capturing leads?

Enter your website address into our free analyser tool and get a comprehensive Website Health Check Report valued at $245 – Yes, it’s FREE.

[VIDEO] How Narelle’s Salon Made an Extra $2,000 a Week – by Changing ONE Thing

[VIDEO] How Narelle’s Salon Made an Extra $2,000 a Week – by Changing ONE Thing

Marnie here, I’ve heard this a million times:

“If I put my prices up, I’m terrified I’ll lose clients!”

Does that ring a bell with you?

I guessed as much. It’s one of the big fears of any salon or spa owner.

But guess what?

There are ONLY three ways to increase your revenue. In ANY business, doesn’t matter if you’re a big business, or a small business.

1) Get more customers
2) Get your customers buying more often.
3) Raise Your Prices!

That’s it. Whether you’re Apple, General Motors or a corner store, there are no other ways.

At Worldwide Salon Marketing, we’ve been coaching our Member salons on this for years. And for those who take action, the results can be pretty amazing.

Take Narelle McKenzie for example. When Rich Salon Owner author and WSM founder Greg Milner advised her to simply raise her prices by 10% without announcing it beforehand, she was a little taken-aback.

“But surely you can’t just raise your prices without telling your clients in advance?” she asked.

Well, yes, you can. Does your local supermarket put up posters telling customers that prices are going up in 3 weeks? Does your doctor write you a letter giving advance notice of fee increases? Nope.

They just do it. And people just pay!

In this interview, Narelle tells Greg how she instantly increased her weekly revenue by a not-inconsiderable $2,000 – by doing nothing more than changing her salon’s prices in the computer.

And nobody even mentioned it!

Does that make sense?

It sure does to me. It was one of the very first lessons I learned when I joined Worldwide Salon Marketing as a very stressed-out, desperate salon owner many years ago.

Strategies like the one you’ve just heard Narelle describing helped me take my little suburban salon from a lowly $2,000 a month in sales to a very healthy $17K a week…(and that was a pretty ordinary week, we’d often top $20K!)

To find out more about the Client Attraction System, click on the image below…and I’ll see you on the next page:-)

[VIDEO] Why Hair & Beauty Prescriptions Work

[VIDEO] Why Hair & Beauty Prescriptions Work

Marnie here,

While I was delving through our archives, I found a fascinating interview he recorded with super-successful salon owner and long-term Worldwide Salon Marketing member Tracey Smyth.

Tracey saw a big increase in re-booking rates and retail sales by implementing a brilliant ‘diagnosis & prescription strategy’, using a simple but incredibly powerful document she developed.

And, generously, she’s made that detailed Diagnosis and Prescription document available as an instant download for members of the new Client Attraction System 2.0.

Members can log in here to get it.

If you want to know the step-by-step process Tracey uses to boost her re-bookings and sales, listen in as she explains how really simple it is…

That’s an incredibly powerful strategy, don’t you think? 

But why go through the time-consuming chore of having to re-create such a terrific sales document when you can simply download modify to suit your own salon or spa? 
That document, and hundreds more ‘done-for-you’ salon marketing and sales templates are available as push-button downloads for Members of my Client Attraction System 2.0. 
Click the image below to find out more. 

Why Email Beats Social Media for Salons & Spas

Greg here, 
If you’re reading this, chances are you found it because you got an email from me, and clicked on the link in that email. 
And that’s because…after years and years of ever-increasing social media – email is still by far the most powerful form of digital marketing you can do!
People value their email inbox a lot more than they value their Facebook or Twitter inbox. Why? Because email is personal, and it is bound to remain that way. 
Still, there are many small business owners who find email marketing to be an outdated or an old-fashioned method. 
Social media is the new cool kid on the block and it is hogging all the attention. 
Which makes traditional email feel like the medium with smaller reach. 
But I’ve been doing a lot of research. Social media has not dethroned email. Not at all. 
While social media marketing has its own place, it is yet to catch up with email in terms of marketing power. It has a long way to go. 
Every major social network knows this and understand the importance of 
email. Donʼt take my word, try signing up with Facebook or Twitter without an email address. You canʼt. 
Because even social media sites know the importance of email. 

Seven years ago, Wales-based jeans company Hiut Denim was on the brink of collapse. 

Co-founder David Hieatt got the idea to start a thoughtful email newsletter full of content people would like whether they were buying his jeans or not.

Today, these emails include tastefully curated roundups of the articles, videos, products and quotations that Hiut employees found fascinating that week, and his email campaign has become incredibly successful, creating a loyal band of followers…and buyers. 

“If you ask me, would I want a mailing list with 1,000 people on it or 100,000 followers on Twitter, I’d take the 1,000 emails all day long, because the business you get from 1,000 emails will be much more than you get from 100,000 people on Twitter or Instagram,” says Mr. Hieatt. 
 According to a study by the Direct Marketing Association in the US, email marketing can give your business a whopping 4,300% return on investment. 
Thatʼs a number that social media marketing hasnʼt even come close to. 
Still not convinced? Here are some stats to turn you into an “email believer”: 
More than 65% of  US. Internet users (online consumers) have bought something after receiving promotional emails. 
A staggering 91% of online consumers visit their email inbox daily. 72% of purchases made via mobile were motivated by marketing emails. 
When compared to popular social media sites like Facebook and Twitter, email marketing campaigns yield a 50-100 higher click through rate. 
47% of Internet consumers prefer being communicated about products/services via email.
As my colleague, friend and mentor George Slater has been nagging for years: 
“The real money is in your list. Your list of customers, clients and prospects. Because you have their contact details, you can communicate with them directly, over and over again.” 
Here’s something that few small business owners ‘get’: 
You don’t have control over how you communicate with your followers and fans on social media. 
Facebook, Instagram and Twitter have that control. Not you. 
A targeted list of email subscribers who have given you permission to email them is often seen as huge asset. 
Because these subscribers know you and trust you, which makes them qualified leads that you can convert. Right from getting repeat traffic to repeat sales, marketing suddenly is a lot easier with a quality email list. 
How well you monetize your email list and drive revenue from it depends on how you well you manage your subscribers. 
The relationship you share with them matters to a great extent. Which means building a quality, responsive email list can be challenging if youʼre not careful about developing and maintaining your list with care.
Hereʼs Why Email List Building is Important for Your Small Business 
Your website may already be getting consistent traffic that you work on converting into clients or customers. 
You may already have an audience that is familiar with your brand and products. 
This current audience of yours may comprise of potential customers, new customers and as well as the ones who have bought from you before. 
They could be at any stage of the buying cycle. However, if they donʼt have a way to maintain their relationship with your business, you may not be getting the most out of your customer base. 
When you give your prospects and customers a way to stay connected to you through a medium like email, you have the opportunity to give them value, build a relationship and take your business to the next level. 
You Cannot Solely Depend on Social Media 
You donʼt control your Facebook page or your Twitter followers the way you control your email list. 
At the end of the day, you are at the peril of the social media network youʼre on. Do you have access to the contact info of your fans/followers? Of course not. 
Which means, regardless of how big your followership is on social media, you donʼt own it. 
In the earlier days, you could reach out to almost all of your fans on Facebook with a simple post. However, with time, the organic reach on Facebook has dwindled. 
Today, you can only reach out to a very small percentage of your fanbase, unless you are willing to shell out advertising dollars. Even though you put in the effort to grow your list of social media followers, you are restricted unless you pay to play. 
Coming to your email list, thereʼs nothing like it. Because your list is yours in the truest sense of the word. Youʼre free to contact your subscribers at any time. The only expense you face is the cost of sending out your emails. 
But HOW do you build your email list? 
Well, the easiest way is with a lead magnet. 
 
At Worldwide Salon Marketing, we build, optimize and maintain hundreds of websites for salons & spas all over the world. (We’re currently in the process building sites for salons in Michigan, the United Kingdom, Melbourne, New Zealand and others.) 
And on ALL of these sites, we install some kind of lead magnet that encourages visitors to hand over their name and contact details in exchange for some kind of free gift. 
And the easiest free gift any salon or spa can offer for first-time visitors is a Gift Voucher. 
Take a look at this one, on a site we built for Allura Hair Boutique in Berwick, a suburb of Melbourne. 
See that easy and neat technique, right on their home page? 
In the last 12 months alone, more than 1,000 prospective clients have filled in that form. 
Those details go straight into the salon’s email list. 
And the salon has turned more than three hundred of them into regular clients!
Your subscribers will be happy to hear from you, given that you are delivering value-oriented information to them.
They wonʼt mind learning from you, buying your products or taking up any relevant offers, because they have given you explicit permission to contact them.
Last but not the least, your social media message may not reach each of your fans. But with email, thatʼs simply not the case.
You can rest assured that your email message is being seen by your target audience. Because youʼre connecting with them in their inbox, their most guarded place on the web.
Email list building can change the way you do business. With access to a responsive email list, you can experience increased sales, better feedback, and freedom from spending big money on advertising.
Is YOUR website set up to give you the best chance of capturing leads? 
Enter your website address into our free analyzer tool and see what it discovers…