How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising

Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that “some of the mud sticks.”

But it takes some careful “Sales Thinking” and technical skill to avoid wasting that money, and a lot of time. It’s often a mistake to ask one ad to do all the ‘heavy lifting’ – in other words, asking an ad to bring instant sales straight off the bat.

Advertising a salon’s services isn’t like selling something generic, like a fridge, or a microwave oven. Everybody is familiar with those products, but for personal services? Not so much.

So it’s often better for a salon to use digital advertising to ‘raise leads’ and then up-sell to those prospective customers and clients, rather than try to sell a big-ticket service to them up-front.

Wafaa Karim, owner of Sydney’s Cronulla Skin Sanctuary, needed more clients for her new tattoo removal machine.

So with Worldwide Salon Marketing’s help, Wafaa crafted an offer designed to raise leads.

Facebook ads for salons &s

Wafaa Krim (right) and her team at Cronulla Skin Sanctuary

Here’s what happened: 

1) First, we designed and built a landing page to take traffic from advertising on Facebook. The landing page looks like this…

Landing page for salon Facebook advertising

Here’s a link to that landing page. 

2) Second, we wrote and designed a series of half a dozen ads for testing a Facebook campaign to direct prospective clients to the offer on that landing page. Wafaa’s daily advertising budget was spread evenly across all of the ads. Each ad contained the same text above the image or video. Over a 14-day period, we monitored the relative costs versus the clicks each of those ads produced.

The data eventually showed us that one particular ad was producing the best ‘click-through-rate’ at the lowest cost. So we concentrated Wafaa’s chosen daily budget into that one ad. The ad looks like this:

Facebook advertising for salons &s
That ad campaign – albeit interrupted mid-term by Covid-19 lockdowns – has now been running for several months. In july 2020 alone, it produced no fewer than 58 ‘conversions’. That’s a measure of the number of people who saw the ad, clicked through to the landing page, and filled in the “Yes, Pick Me” form on the page.

That’s a conversion rate of nearly 10%, a huge figure in comparison with the worldwide average for Facebook ads.

(That figure does not include people who saw the ad and instead of filling in the form, picked up the phone and called the salon to make a booking.)

Here’s a graph of those landing page opt-ins for the month of July: 

 

Facebook advertising graph for salons
It’s made Wafaa Karim a very happy salon owner: 

 

Online advertising for salons &s
Need help with your online advertising and marketing? 

Find out more here, and talk direct to the founder of Worldwide Salon Marketing, Greg Milner, about your online advertising goals. Call +61-8-94439327

LIVE on Zoom – Monday, May 4th: Karen Briffa’s 6-Point Plan to be “Coronavirus-Ready” When Your Salon Re-Opens

Coronavirus will still be with us after businesses are allowed to open their doors. Clients will be nervous, wary of salons that can’t demonstrate absolute adherence to hygiene and social distancing.
Karen Briffa’s Le Beau Clinic & Day Spa has won the World Luxury Spa Awards for past FIVE years. She’s an expert at systems and procedures, and in this webinar, she’ll detail how she’s completely systemized her business’s approach to being “coronavirus-ready” for when salons are allowed to open their doors again.
Join in, ask questions, get detailed answers!

Monday, May 4th
10am Western Australia
Noon in Eastern Australia
2pm New Zealand
7pm Sunday May 3 in US Pacific Time

NOTE: ONLY for the first 50 salon & spa owners to register. 

[VIDEO] How we can BEAT coronavirus in as little as FOUR WEEKS

There IS hope and a voice of reason amid the global anguish over coronavirus.

Dr Norman Swan is ABC Australia’s highly regarded health specialist, a qualified doctor and long-time braodcaster. 

Related Posts

How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Advertising on Google and Facebook isn't about luck. It's about having the right structure in place to capture sales or leads, and being able to measure the results - instantly.  It doesn't really matter what kind of business you have, the structure of the campaign is...

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn't doing as well as you could be online? Complete the form below and we'll do a comprehensive "Stress Test" on your website, Google Business Listing and search engine ranking for you.  Getting your business visible in search engines like Google...

Coronavirus and Your Salon: Free Info Messages You Can Download to Inform Your Clients

Coronavirus and Your Salon: Free Info Messages You Can Download to Inform Your Clients

Scroll down for the download links

This is a free resource for all in the hair, beauty and wellness industry who fear for the effect coronavirus may have on your business. 

We’ve designed these info messages to help you communicate with your clients and prospects just how seriously you take this health crisis – and what you’re doing about it, to protect them AND you and your team members.

You’ll find below the following assets you can download and use as you see fit:

1) A single-page Word document you can edit (to suit your own circumstances) and turn into a poster. You can post this in your shop window, on the mirrors in front of your chairs, in your treatment rooms, at reception etc.

2) a longer document you can use as content for an email to your mailing list (again, editable to suit your own circumstances.) You can also use this to create a dedicated page on your website, and direct your clients to this page via email and/or text message.

3) A short video you can download and post into your social media channels – your Facebook page, your Instagram feed, into your YouTube channel (and once in YouTube, you can embed the video into your website).

4) an information document for your team members.

NOTE TO Worldwide Salon Marketing member salons: for those members whose websites we host and manage, we will complete this uploading to YouTube and website embedding for you, if you wish. Please advise us if you would like this done for you.

 

Click here to download a suggested text message to clients.

Download the free Coronavirus video here.

(You can then upload it to Facebook, Instagram, Youtube etc) 

Click here to download an email to clients. 

Click here to download a poster. 

You can upsize this, use it on your window, at reception, at your workstations etc

Related Posts

How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Advertising on Google and Facebook isn't about luck. It's about having the right structure in place to capture sales or leads, and being able to measure the results - instantly.  It doesn't really matter what kind of business you have, the structure of the campaign is...

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn't doing as well as you could be online? Complete the form below and we'll do a comprehensive "Stress Test" on your website, Google Business Listing and search engine ranking for you.  Getting your business visible in search engines like Google...

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Advertising on Google and Facebook isn’t about luck. It’s about having the right structure in place to capture sales or leads, and being able to measure the results – instantly. 

It doesn’t really matter what kind of business you have, the structure of the campaign is always the same. 

In this video, we’ve set up a campaign for a laser tattoo removal clinic. It happens to be in Sydney, but it could be anywhere. At the time this was recorded, the campaign had been running only four days – but it’s producing good, consistent results already. 

Click the button below the video if you’d like to know more about advertising on Facebook and Google. 

Related Posts

How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Advertising on Google and Facebook isn't about luck. It's about having the right structure in place to capture sales or leads, and being able to measure the results - instantly.  It doesn't really matter what kind of business you have, the structure of the campaign is...

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn't doing as well as you could be online? Complete the form below and we'll do a comprehensive "Stress Test" on your website, Google Business Listing and search engine ranking for you.  Getting your business visible in search engines like Google...

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn’t doing as well as you could be online? Complete the form below and we’ll do a comprehensive “Stress Test” on your website, Google Business Listing and search engine ranking for you. 

Getting your business visible in search engines like Google isn’t about luck. 

It’s about getting all your technical ducks in line, so it’s easier for Google to show your business to people searching for what you sell. 

And you might be surprised – even shocked – at the kind of places and websites you’re mentioned or listed. 

All of these have to be checked, along with any technical errors on your website – and for most owners of small local businesses, that’s pretty much impossible without a LOT of time and some technical expertise. 

In this video, I walk you through some of the processes we go through when we set out to analyse a business’s online presence. 

Related Posts

How to Get 50 New Salon Clients a Month with Online Ads

How to Get 50 New Salon Clients a Month with Online Ads

How to get dozens of new clients for your salon or spa every month using digital advertising Any salon owner can throw money at Facebook and Google advertising. Many do, in a haphazard way, hoping that "some of the mud sticks." But it takes some careful "Sales...

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Advertising on Google and Facebook isn't about luck. It's about having the right structure in place to capture sales or leads, and being able to measure the results - instantly.  It doesn't really matter what kind of business you have, the structure of the campaign is...

How we “stress test” your website for you

How we “stress test” your website for you

Worried your salon isn't doing as well as you could be online? Complete the form below and we'll do a comprehensive "Stress Test" on your website, Google Business Listing and search engine ranking for you.  Getting your business visible in search engines like Google...