LIVE on Zoom – Monday, May 4th: Karen Briffa’s 6-Point Plan to be “Coronavirus-Ready” When Your Salon Re-Opens

Coronavirus will still be with us after businesses are allowed to open their doors. Clients will be nervous, wary of salons that can’t demonstrate absolute adherence to hygiene and social distancing.
Karen Briffa’s Le Beau Clinic & Day Spa has won the World Luxury Spa Awards for past FIVE years. She’s an expert at systems and procedures, and in this webinar, she’ll detail how she’s completely systemized her business’s approach to being “coronavirus-ready” for when salons are allowed to open their doors again.
Join in, ask questions, get detailed answers!

Monday, May 4th
10am Western Australia
Noon in Eastern Australia
2pm New Zealand
7pm Sunday May 3 in US Pacific Time

NOTE: ONLY for the first 50 salon & spa owners to register. 

[VIDEO] How we can BEAT coronavirus in as little as FOUR WEEKS

There IS hope and a voice of reason amid the global anguish over coronavirus.

Dr Norman Swan is ABC Australia’s highly regarded health specialist, a qualified doctor and long-time braodcaster. 

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Coronavirus and Your Salon: Free Info Messages You Can Download to Inform Your Clients

Coronavirus and Your Salon: Free Info Messages You Can Download to Inform Your Clients

Scroll down for the download links

This is a free resource for all in the hair, beauty and wellness industry who fear for the effect coronavirus may have on your business. 

We’ve designed these info messages to help you communicate with your clients and prospects just how seriously you take this health crisis – and what you’re doing about it, to protect them AND you and your team members.

You’ll find below the following assets you can download and use as you see fit:

1) A single-page Word document you can edit (to suit your own circumstances) and turn into a poster. You can post this in your shop window, on the mirrors in front of your chairs, in your treatment rooms, at reception etc.

2) a longer document you can use as content for an email to your mailing list (again, editable to suit your own circumstances.) You can also use this to create a dedicated page on your website, and direct your clients to this page via email and/or text message.

3) A short video you can download and post into your social media channels – your Facebook page, your Instagram feed, into your YouTube channel (and once in YouTube, you can embed the video into your website).

4) an information document for your team members.

NOTE TO Worldwide Salon Marketing member salons: for those members whose websites we host and manage, we will complete this uploading to YouTube and website embedding for you, if you wish. Please advise us if you would like this done for you.

 

Click here to download a suggested text message to clients.

Download the free Coronavirus video here.

(You can then upload it to Facebook, Instagram, Youtube etc) 

Click here to download an email to clients. 

Click here to download a poster. 

You can upsize this, use it on your window, at reception, at your workstations etc

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Advertising on Google and Facebook isn’t about luck. It’s about having the right structure in place to capture sales or leads, and being able to measure the results – instantly. 

It doesn’t really matter what kind of business you have, the structure of the campaign is always the same. 

In this video, we’ve set up a campaign for a laser tattoo removal clinic. It happens to be in Sydney, but it could be anywhere. At the time this was recorded, the campaign had been running only four days – but it’s producing good, consistent results already. 

Click the button below the video if you’d like to know more about advertising on Facebook and Google. 

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Getting your business visible in search engines like Google isn’t about luck. 

It’s about getting all your technical ducks in line, so it’s easier for Google to show your business to people searching for what you sell. 

And you might be surprised – even shocked – at the kind of places and websites you’re mentioned or listed. 

All of these have to be checked, along with any technical errors on your website – and for most owners of small local businesses, that’s pretty much impossible without a LOT of time and some technical expertise. 

In this video, I walk you through some of the processes we go through when we set out to analyse a business’s online presence. 

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How to Tackle Bad (and Fake) Reviews for Your Business – See Below

Every small business owner – especially in service businesses like hair salons and beauty salons – fears getting negative online reviews.

Even worse are the fake ones, nasty malicious pieces of work put up by (usually anonymous) trolls whose only mission in live is to make life miserable for others.

So it’s heartening to see business owners fighting back.

Dr Matthew KabbabeLike Dr Matthew Kabbabe, a Melbourne dentist who took Google to court to unmask an anonymous reviewer who posted a fake takedown of his business. The Federal Court came down on his side, ordering Google to hand over information that would help Dr Kabbabe track down the troll and slap him (or her) with a defamation action.

The court ruling adds weight to the growing movement by legislators all over the world to bring the tech giants down the earth. They are publishers, and have to be responsible for what is published on their platforms by their users.

(And in Australia at least, a business with 10 or fewer employees can sue for defamation over reputation-damaging online reviews.)

Google has clearly been stung by the court’s rapid response.

I check Dr Kabbabe’s Google listing this morning – just 3 days after the court ruling – and the fake review is nowhere to be found. Strike one for the little guy against the 10,000 pound Gorilla.

Three Ways to Tackle Bad Reviews

1) If you get a bad review from a genuine customer, you MUST log into your Google account and reply. At worst, other clients and prospective customers will see that you’ve at least attempted to respond to the problem. Ignoring it won’t achieve anything. It won’t go away by itself. 

2) If you know the review is fake (eg from somebody who hasn’t even been into your business, and is posting as ‘anonymous’) you should flag the review as inappropriate. Once the review is flagged as inappropriate, Google’s review team will be notified and they will personally check on the review.  This option can take several days and never comes with a guarantee. Click here to see how to flag a review as inappropriate. 

OR Contact Google support! Getting in touch with Google support can be tricky but it’s an effective option to remove irrelevant reviews.  To contact Google, use the AdWords customer support phone number which is 1-866-2-GOOGLE or 1-800-246-6453 (in the USA). Instead of entering your 10-digit customer ID, press the * button when prompted, followed by “3” for the “issues showing up on Google” option.   Again, this may take longer and require actually talking to a Google rep on the phone, but we’ve found calling Google support to be very effective when removing business reviews. Note: It helps to have an active Google Adwords Campaign. Have one of those $100 adwords coupons lying around? Now is the perfect time to use it.  Being a “paying” customer helps when it comes to getting real support. 

3) BURY your bad reviews in an avalanche of positive ones. Got a ton of great reviews on Facebook? Lots of businesses have, but Google reviews matter more, because they’re the ones Google shows first when people are searching. 

In this video, I’ve detailed how to convert those great Facebook reviews into equally great Google reviews: 

Follow that system, and here’s what can happen: 

“Hi Greg,

We used the link that you included last week to send out to our customers who had reviewed us on our facebook page ( we only had a few reviews on our google business page but a ton on our facebook page) we also said that if they were kind enough to do this for us we would send them a $20 voucher to spend instore, by 12pm the next day we had 30 new reviews on our google page from our facebook page which has boosted our ranking on google. Our clients were very appreciative for the voucher and we have booked in some clients with the vouchers this week that we havent seen for a while so win win
Thanks again
Mel.”
Luxe Nails & Beauty, 
Pegasus Town, New Zealand

“Reputation Management” has become an industry in itself. There are companies who’ll do all this for you. But there’s a lot you can do for yourself before you have to shell out money.

Speaking of money, here’s something for free – fill in the form below and we’ll do a FREE audit and report for you on your Google Business Listing and website. 

Good marketing!

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