Faced with the task of writing an article for a salon newsletter, a blog post or a social media status update, you can’t blame most hair stylists, beauty therapists or salon owners for throwing their hands in the air and groaning “I don’t know how to write an article!”
Let’s face it – you’re not trained as a writer; you’re trained to cut hair, do skin treatments, massages or nails. So it seems almost perverse that with the explosion in new media in the past few years, the need for the written word to promote a salon business is bigger than it’s ever been.
Websites require regular, frequent updates (blog posts) to keep them fresh and ranking highly in the search engines. Social media – like Facebook fan pages – need daily status updates to keep fans interested and responsive. Emails need interesting content, newsletters need articles containing news, not just product or service pitches.
It’s a LOT of work. More than most busy hair & beauty professionals can commit to, even if they had the skills to turn out an article that’s both interesting, compelling, and conveys the right message – over and over again.
Thankfully, at last, there’s a solution.
Former spa owner (and long-time Worldwide Salon Marketing member) Susan Vincent of Staunton, Virginia realized the need for salons & spas to have ready access to a wide variety of done-for-you articles covering every imaginable hair or beauty-related issue, treatments, services, news and images. So Susan created the world’s first (and only) library of hundreds of articles, written precisely for the purpose of saving salon owners the agony and anxiety of having to create their own material for their websites, newsletters, emails and status updates.
For the very reasonable access fee of $97 a month – no contracts, you can leave whenever you like – Susan’s articles remove the pain of spending hours, days even, staring at a blank computer screen to research, gather material and put one laborious word after another. (Just think for a moment; what’s your time worth? Writing just one newsletter article or blog post a week might take you an hour of research and another hour of writing. Two hours a time, four times a month – 8 hours!)
In this interview, I asked Susan how she got the inspiration to start the Salon & Spa Beauty Bank.