Most of us have had that horrible experience with a Yellow Pages or advertising sales rep in the past where they think they know best as to how your ad should look, we’ve gone with what they’ve said thinking that they are the experts, only to be left with an incredibly ineffective advert that looks ‘pretty’ but generates no phone calls and a large invoice!
Chloe Wilson of Unique Beauty, Timaru NZ
Well for Chloe Wilson of Unique Beauty in Timaru, New Zealand the days of trusting ad reps are long gone! She now trusts in one thing…her own opinion of how an effective advert should be constructed.
Since then she has been going guns blazing and has in fact tripled her salons turnover since joining Worldwide Salon Marketing around 8 months ago.
Here is what Chloe had to say….
“When I opened up my beauty salon in April 2011, it was very slow at the start, I spent over 6,000 on advertising that wasn’t working, in August I found WSM on the internet and started up with a 1500 leaflet drop to the surrounding area to the salon. I had 15 people book in from it and more from there just it just flowed.
After having a few phone calls with Toni, I let her know how scared I was about putting this advert in the yellow pages – she reassured me it would work, so I stuck with it. The advert cost me $2000 and doesn’t just look like an expensive business card anymore.
When the YP came out in October I had 3 phone calls on the day of it coming out and about 20 the next week following. I still get phone calls every week for the deal in advert and just people getting other treatments.
Since November I’ve only had 3 quiet weeks and I’ve had fully booked weeks, working 3 late nights a week and I’ve tripled my income a week from $500 a week to 2,000-3,000 weekly. I have also 10 weddings this year as well which has brought me more people to the salon and 3 booked in for the end of the year (friends from brides has make-up done with me).”
For Inner Circle Members I have made the actual Yellow Pages ad used by Chloe available on the members website for you to see.
You can click here to view the Yellow pages ad in the members only website
Thanks for sharing your success with us Chloe. I’m sure you’ll have inspired many salon owners to give their ad rep a good old kick in the backside the next time they try and tell them they know best!
Keep up the great work!
Chris Sanders, Director Worldwide Salon Marketing NZ
Isn’t it time you started making some real money in your salon and doing marketing that actually gets results just like Chloe got? If you are ready to take the next step in your business then click here NOW to find out more!
