Every day, as Perth salon owner Tamara O’Dowd looks through her plate-glass front window to the inner-suburban street beyond, she knows that somewhere close by, at least seven prospective customers are typing ‘hair salon leederville’ or ‘hairdresser leederville’ into the search bar on their phones, iPads or laptops.
She knows this because Google’s keyword tool tells her so. And every day, one, two even three brand new clients walk through her door and hand over their cash for a hair service of some kind, having found Tamara’s brand new website at the very top of their Google search. Not just at the top of organic searches, but at the top of Google’s maps as well. (See picture below)
Every single day, day after day after day.
Think about that for a moment. I’ll do the sums for you. If a regular client is worth say, $1,000 to you in a year (roughly, $160 X 6 visits per year) then even ONE new client every single day, 5 days a week, 52 weeks a year is adding….wait for it…
$260,000 to Tamara’s annual revenue.
That’s how important it can be to be at the top of Google searches for your local area, in your industry sector. It’s now the end of October. Tamara’s website has only been live online since the end of July – 3 months. But as this image shows, it’s already dominating a very competitive geographical area, crowded with rival salons.
Being able to be FOUND by prospective customers looking for your service, in their local area, has become not just ‘nice’ to have. It’s more important than that. It’s actually costing you money, lots of it, if they can’t find you.
Here’s another image of a Google search I did just today, ‘beauty salon ulverstone’ (a town in northern Tasmania).
Not surprisingly, at the very top of the search results was a website we built for another of our members, Silvia Bell of Bohemian Beauty. Silvia’s new website has been ‘live’ for about 12 weeks…
Now, at the risk of boring you witless, this matters because of studies which show that the difference in traffic you attract – and therefore, customers – is MASSIVELY dependent on your position in search rankings. Take a look at the graph below, showing the huge drop off in clicks from Number 1 position compared with Number 2 and beyond….