There’s no doubt about it, the few weeks leading up to Christmas is THE big trading opportunity for the year for almost all salons & spas.
But…if you’re going to wring every last dollar out of it, you have to plan your promotions and marketing with military precision.
Here’s a short excerpt from a webinar recorded today (October 5, 2015) with two of the most experienced and successful salon marketers in the southern hemisphere.
When Toni Cunningham bought her salon in Palmerston (North Island) it was turning over a measly $700 a week. Within 12 months, she’d turned that into $8,500 a week, and climbing. And when Nicole Panayiotou started her salon in the country town of Sale (Victoria) she had just two rooms…now, she has 11, and is by far the biggest and most profitable in her town.
I asked them how they make the most of Christmas…
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