If you’re anything like me, the tiny details behind how technology works probably send you into a coma too. BUT…I have to face facts, and the facts are that local businesses – like salons and spas – which fail to embrace what their customers and prospects are now doing with technology are doomed to fail.
The world has changed dramatically just in the past couple of years. Your customers and prospects are now doing something – every single day – that would have been considered unthinkable just a few years ago.
They’re using their smartphones to search for products and services.
Right now, as you’re reading this, somebody is Googling on their cell phone, or using an App, to look for a hair or beauty service near you.
Pull your head out of the sand and take a look at the graphic on this page. If that’s not enough to change the way you think about how you reach your customers, nothing will.
Which is precisely why more and more salons are coming to us to build them websites and mobile phone apps that get their business in front of the eyeballs of clients and prospects – on their mobile devices.
Here’s an example of a mobile app we’ve just built for one of our salons (it happens to be in Robina, Queensland.)