|Text message marketing can get great results…but it still comes down to the OFFER
Salon Marketing Plan Using Salon Template SMS to ‘Raise the Dead’
WSM member Ian Simonsen from Gallery Hair Design in Auckland, New Zealand, wanted to get more clients in the door.
In particular, he wanted old clients back in, and to fill some empty appointments Monday to Wednesday. To keep the marketing cheap we created a very powerful offer that was NOT discounting, and Ian sent this salon template offer in a text message to 500 clients he hadn’t seen in 3 months or more. The offer went out on a Friday afternoon.
The promotion to ‘raise the dead’ has had spectacular results – and a brilliant return on investment.
Within three days Ian’s salon marketing plan had booked in 26 clients for a cut and color on Monday, Tuesday and Wednesday. This promotion cost Ian about $100 (at 20 cents per text message). Talk about great results for his marketing dollar…he made over $5,000 from this single Inner Circle promotion.
But why spend money on test messaging – when you can send promotions via Push Notifications in your Mobile Phone App for FREE!