"Josh," she said to me. I could hear the angst in her voice. "I paid a firm $2000 and they posted on my account. I gained 5 followers. How can I get clients from Instagram?"
I looked at her Instagram account, and sure enough – it was all done wrong. The account was private, no one could see what she was posting, there was no way to contact her salon and what images she was posting just.. sucked.
She had no idea what to do, what to say, or how to post.
Does this sound familiar?
Each month, more than 500,000,000 users scroll through their Insta feed, liking more than 4,200,000,000 photos..
(YES – that's 500 MILLION and 4.2 BILLION, respectively)
.. the question is, what're you doing about it?
Your son is on Instagram. Your daughter is posting duck faces. The 18 year old you have on Facebook – she's posting daily, gaining followers, buying products, and sure enough – her 3,000 followers remember her more than your 79 followers do.
She posts daily – sometimes, three, four, five times a day. She uses hashtags, and she posts vibrant, high color images.
See, the difference between you and the 18 year old isn't that she's younger, nor because she pouts her lips in every selfie – no, she understands it better.
She posts on it more. She's active on her profile.
And you should be, too.