Hair Salon Marketing Ideas: A Salon Owner’s Story – and How You Can Copy It…

Hair Salon Marketing Ideas: A Salon Owner’s Story – and How You Can Copy It…

Here is why YOU should move heaven and earth, crawl over broken glass to attend the Salon Owner Road to Riches Seminar in Melbourne, Sydney or the Gold Coast this year…

In 1937, Napoleon Hill wrote one of the earliest ‘success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and Grow Rich’.

Thinking doesn’t achieve anything by itself. The world is full of educated derelicts. Only action makes a difference. Ghandi, Mandela, Martin Luther King didn’t achieve anything by thinking, they took action and got things done.

Which is why you should read on, because here is a story of action from one of our own Members.

Lisa Conway has been featured here before. She attended one of our Road to Riches marketing and business education seminars in Melbourne in July 2008. After many years living in fear as her business struggled from week to week, Lisa’s life and business was revolutionized overnight.

If you do NOTHING else this year, read this, and do whatever it takes to attend one of our seminars this year.

Here is where you go to find out more.

Here is Lisa’s story, as emailed to me this week.

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Inner Circle member Lisa Conway, of Marinelli Hair in Gisborne, VIC

“Thank you for the wonderful support that you and the team so generously give to me.

When I look back at the way I used to let my business set my mood and how, if the staff were bickering, I would lie awake worrying that some one might leave”.

“I can’t believe the personal growth I have had in just six months alone. I would never have believed you if you told me that the way I am feeling now would happen back in July when I signed that credit card slip, joined the Inner Circle program and drove home with the Toolkit.

“Truth is I felt trapped by my own career, knowing full well that I certainly did not want to go back to working for a boss who was drowning like I was.

Thinking what I could do instead, when I love this industry (give or take a few peacocks), hair dressers are my kind of people. This industry needs help in so many ways.

“For my part I wanted to grow my business so that I stopped feeling physically sick when things went wrong at work. In just six months I have become a great boss. I have the Christmas cards from my team to prove it.
“I am learning about what my staff want and need in order to thrive in a working environment and thus return me good money on my investment. (Those I employ)

Since I attended that conference and joined the Inner Circle, 3 staff members in a team of 5 no longer work here, they have been replaced by passionate people and everything has improved for the better.

“Together my sales have improved consistently, over $60,000 in the same 6 month time frame (August to January 07-08 compared to August to January 08-09) and I now know where it is I want to be and what is I need to be working on.  I have the best team of hairstylists (4 of them a mere 18 years of age) and now I have the knowledge and direction that will see me continue on this successful journey.

“I have things on the go now that keep me awake with excitement. That is how I felt 8 years ago when I opened my own business, however I lost my way somewhere along the way.

“I am on the floor cutting only for two 4 hour sessions a week, to keep the loyal happy and I love it. And that sick feeling that comes along when something hits that’s GONE!”

Lisa Conway, Marinelli Hair, Gisborne, VIC. February 5, 2009

 

Get Your FREE One-On-One Business Brainstorming Session with Rich Salon Owner author Greg Milner!

In this intense, free 30-minute consultation – face-to-face, on live video – Greg will analyse your business strengths and weaknesses, and give you THREE instant strategies you can use to bring more clients in, faster than ever before…

– How to fill empty appointment slots
– How to stop no-shows dead in their tracks
– What you need to do to have new clients finding you online

AND SO MUCH MORE! (Be prepared to take notes…)

Go here to get your free one-on-one coaching session. 

About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.