Hair Salon Marketing Plan: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members

Hair Salon Marketing Plan: How This Salon Got 165 New Clients in ONE Month-Special Group Coaching Call For Inner Circle Members

Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below.

First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services as they did before the downturn, while only 27% said they would cut down. (source:

And there are other signs (hard to find in the mainstream press) that the outlook is not ALL thunder and lightning for 2009. China? The most recent figures I can find indicate China’s growth will ‘only’ be around 7% this year. ONLY 7%?? In any other country, 7% growth would produce dancing in the streets and joyful public fornication.

There are other indicators that the world hasn’t actually stopped turning. Principally from our own Inner Circle members. I love it when I hear from members who are truly kicking some serious butt… despite the ‘recession’, without regard to any and all obstacles put before them, regardless of nay-saying friends, family and/or staff, while ignoring the self-fulfilling talk of gloom and doom.

Like Chicken Little, for some people the sky is always falling in. For a few (certainly most of our Members) what falls out of the sky is money.

Nadia Valerio of Valerio Hair in Doncaster, Victoria. A real 'action woman'.

Nadia Valerio of Valerio Hair in Doncaster, Victoria. A real ‘action woman’.

Among them, Nadia Valerio of Valerio Hair in Doncaster, Victoria.

Most salons struggle to fill chairs/treatment rooms at this time of the year. Nadia and her staff of 11 are struggling to keep up with the sheer volume of clients, all brought in using simple ads, flyers and sales strategies from the Essential Salon Owner’s Marketing Toolkit™

Get this: In November last year Nadia took an ad from the Toolkit and ran it in the local paper. The salon was run off its feet, in just five weeks they took in no fewer than

165 NEW clients.

(MEMBERS: Log into the Members Only ‘Sealed Section’ and you’ll find the ad that Nadia used under “Getting New Clients – Hair”)

That result was achieved despite what many would see as a massive handicap – located in a huge shopping mall with no fewer than EIGHT directly competing salons.

“Every client that came in the week after then received a $10 welcome letter/gift voucher to come back to the store and so far in 8 weeks of the first ad going to print 45 of those clients have come back, it has been the most amazing response, I could not have asked for anything more and this is just a start. We have put together a plan for the next 6 months and can’t wait to put it all in to play. Once again thank you WORLDWIDE SALON MARKETING you have taken my business to the next level,” writes Nadia.

Get Your FREE One-On-One Business Brainstorming Session with Rich Salon Owner author Greg Milner!

In this intense, free 30-minute consultation – face-to-face, on live video – Greg will analyse your business strengths and weaknesses, and give you THREE instant strategies you can use to bring more clients in, faster than ever before…

– How to fill empty appointment slots
– How to stop no-shows dead in their tracks
– What you need to do to have new clients finding you online

AND SO MUCH MORE! (Be prepared to take notes…)

Go here to get your free one-on-one coaching session. 

About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.