Salon Marketing Strategies: How to CUT Staff Absenteeism to ZERO!
Had an interesting conversation with one of our Inner Circle members this week.
Like most salon & spa owners, Michael Curtis’ Blush Day Spa has suffered for years from the whims of some staff members who would habitually, without notice, report in ‘sick’ – and leave the rest of the staff to carry the load, upsetting clients, costing revenue and profits, and causing Michael to lose hair he can’t afford to lose.
But four months ago, Michael ‘cracked the code’.
Traditionally, Blush would lose between ten and 21 staff days every single month. Add it up, and it amounts to an awful lot of distruption and lost business. But for the past four months, Blush has
not lost a SINGLE DAY!
How could this be? Well, Michael first purchased a simple, but powerful system of staff recruitment developed by our own recruitment specialist, David Osborne. (It’s called the Salon Owner’s Recruitment System and you can buy it here for $AUD597)
Using the system, Michael put every single job applicant through a rigorous ‘filtering’ – and then, once he’d got it down to a short-list, sent it to David who put each applicant through a special personality/suitability test that had nothing to do with technical skill and everything to do with a person’s psychological ability to contribute to a positive and enthusiastic team.
According to Michael, ‘aside from joining the Inner Circle program, getting David’s system and putting our staff through this testing process is the single most profitable and biggest business-building thing we have ever done in the ten years we’ve been in the spa industry’. If ONLY we had known about this a decade ago we’d be that much further in front, it’s not funny’.
Listen in as Michael talks about this ‘company-making’ advance.
As I’ve said many times, any fool can get customers in the door, given the right marketing tools and enough action. Shake enough trees, and you can’t help have money fall out of ’em. But many good marketing campaigns have been ruined by sloppy systems, lousy staff and an active Sales Prevention Department at the back end.
If there’s enough interest among Members, I may run a special Group Coaching call (IC members only) with both David and Michael as my guests, so more of our Members can get the obvious business-building benefits of zero staff absenteeism that Blush is enjoying.