How to Market a Barber Shop

John Abbott of Abbotts Barber Shop in Brisbane 

Over the years I’ve had many business owners come to me for marketing guidance and ask “give me a way to find a hundred new customers” or words to that effect.
 
And I always tell them “There is no ONE way to get a hundred new customers. There’s a hundred ways to get ONE new customer, and you’ve gotta use all of ’em.”
 
Having said that, if there was one piece of advice that stands out above all others, it comes down to taking Massive Action.
 
Like John Abbott, a member of my Private Client consulting group. John owns a traditional, old-style barber shop (opened in 1935) in the suburbs of Brisbane. His sales were falling dramatically, down 17% year on year.
 
So we put together a plan, and to his credit, John got out of his comfort zone and took the action required. Here’s how he describes the results…

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.