Hair Salon Web Template Marketing Superstars – Inner Circle Member of the Week Maria Mazis
There must be something in the water in Adelaide. For the second consecutive week our Inner Circle salon superstar comes from the City of Churches in South Australia.
Maria Mazis of Skintelligence, just a few blocks away from last week’s superstar Inner Circle member, Dina Matters of Contours Clinic, has discovered the incredible power of a monthly newsletter to deliver sales and profits.
Maria started sending a hard copy newsletter to her clients soon after joining the Inner Circle program in March and tweaking the easy-to-use newsletter templates she found in the Members Only ‘sealed section’.
Last month, her simple, two-page newsletter brought in no less than $10,000 in extra sales, thanks to a cleverly-designed Mini-Membership program she promoted to her database.
In addition to the $10,000 in Mini-Membership sales generated by the newsletter, Maria also promoted a clever ‘free facial’ campaign to the teenage daughters of her clients – an idea that generated another $400 in product sales; but more importantly these teenage girls are ‘prime’ candidates to become long-term clients. Smart.
I cannot stress enough the importance of a regular newsletter. Most business owners put it in the ‘too hard’ basket, unwilling to commit the resources and time necessary to implement and maintain it – and thus miss out on easy dollars from an eager client base just waiting to be asked to hand over their money.