NEW VIDEO: Ever dreamed about SELLING your salon and cashing out? Watch and listen as Nicki Nolan describe how she did it!

Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. For most, owning a salon is run as an income model. If and when it gets sold, it’s usually for little more than small change, with not much more to sell than fixtures and fittings, and what’s left of a lease, the owner only too happy to get out from under a pile of debt, the on-going bills and the stress of being the main income-earner.

Only a tiny percentage build their business with an equity model – a deliberate strategy to turn the business into an asset worth selling.

But there IS a formula, a process that can turn the dream into reality. It’s called

starting with the end in mind. 

Nicki Nolan sold her Garaldton (WA) hair salon after 3 years in business – “Very happy with the price – the buyers didn’t even quibble”

The young lady you’re about to meet followed that formula to a ‘T’ – and reaped the rewards.

Nicki Nolan built her business in the remote West Australian country town of Geraldton.

Notably, Nicki sought out an appropriate mentor – joining up with Worldwide Salon Marketing very early in her business life – and actively, aggressively used the marketing and other business tools that came with her membership. She followed a plan, took massive action, and persisted, rather than giving up and throwing her hands in the air at the slightest hurdle.

So how did she ‘live the dream’ when so many never even get close, after 20 or even 30 years in the business? For 95% of people who own and run a business in the beauty and hair industry, it will never be much more than a poorly-paid job.  Few take the trouble to educate themselves on business and marketing. Instead, they plunge into business ownership on little more than a wing and a prayer, assuming that because they are merely good at cutting hair or applying skin treatments, little else is required.

To build equity – something you can sell – you need systems.  Written and implemented systems for raising leads, converting them to sales, re-booking them over and over again, up-selling products.

You need written systems that manage staff, systems for stocking products, systems for managing accounts.

Having documented, rigidly-enforced systems gave Nicki the confidence and the know-how to create that ‘Holy Grail’ of salon owners the world over; equity, something she could sell to an interested buyer.


Just this week, Nicki walked away from her salon in the mid-west town of Geraldton with a pile of cash.

Any salon owner can follow this formula. It is NOT rocket science. Nicki had no special opportunities, no advanced education, no lucky breaks; She just did what worked


Get Your FREE One-On-One Business Brainstorming Session with Rich Salon Owner author Greg Milner!

In this intense, free 30-minute consultation – face-to-face, on live video – Greg will analyse your business strengths and weaknesses, and give you THREE instant strategies you can use to bring more clients in, faster than ever before…

– How to fill empty appointment slots
– How to stop no-shows dead in their tracks
– What you need to do to have new clients finding you online

AND SO MUCH MORE! (Be prepared to take notes…)

Go here to get your free one-on-one coaching session. 

About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.