Podcast #14 – How Nicole built her salon from scratch – and became the biggest and best in town. 

In the little country town of Sale, Victoria (pop. 13,000), Nicole Bertrand was just 21 and “knew nothing about business or marketing” when she opened her beauty business in the back of a hair salon.

Ten years later, she’s the mother of two little kids and owns the biggest and most successful salon business in town.

“I like spending money,” says Nicole, “so I had to work out ways to bring it in, faster and more of it!”

In today’s Rich Salon Owner podcast, listen in as Nicole describes how she does it, while juggling motherhood, staff issues and a dozen other challenges every other salon owner faces. 

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.