Podcast #15: How to Advertise on Facebook – Part 1.

Does Facebook’s advertising platform do your head in??

Trying to get your salon advertising set up on Facebook so it reaches the right people, at the right time, with the right offer can be a nightmare. So we asked our Social Media advertising guru Samantha Buckley to do a video showing exactly how to do it properly.

This video is Part 1 of a 3-part series. In Part 1, Sam explains how to ‘boost’ a post efficiently, so it ONLY reaches the people who meet certain qualifying attributes. No point wasting a brazilian waxing offer on 75-year-old grandfathers, right?

Show Notes:

  1. The first step – what’s your Most Wanted Response?
  2. Choosing an existing post
  3. How to choose a desired audience for that post
  4. Setting your advertising budget and timeline

 

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.